Apprenticeships for the
Private Sector

JGA offers perhaps the broadest range of apprenticeships designed for commercial functions.

These include standards for which it can be difficult to find a supplier. We work hard to be a reliable single source of inspirational training.

It works. Achievement rates are well above the national average and nearly two-thirds of completions are graded distinction!

Our apprenticeships

Programmes require learners to identify opportunities to improve delivery and performance within their business and to propose thoughtful recommendations. Each module is tailored to the particular needs of the apprentice’s organisation, so the learner, employer and line manager all reap benefits from day one.

We work with professional bodies such as the Chartered Institute of Marketing and the Institute of Sales Professionals to align courses with current and future best practices.

Our apprenticeships develop knowledge, behaviours, and skills. Numerous case studies demonstrate how apprentices at all levels have used their new learning to transform the way they work and, in some cases, even the way they view the world outside work!

You can find out more by downloading our brochure.

Hear from our learners

Doing this apprenticeship has allowed me to begin my career in marketing. I’m now qualified and have no student loans to repay and so much valuable experience that you just cannot learn in a classroom. And I’m now working on the agency’s biggest blue chip client! The breadth of knowledge I gained on the course grew my confidence massively and allowed me to prove to not only my company, but also to myself, that I was capable of the responsibility to look after such a major client.

Marketing Executive Apprentice, MindWorks Marketing

It has not been hard to recognise the significant improvements in my work since starting my Sales Exec Level 4 Apprenticeship with JGA. I am more measured and strategic in my approach, my sales conversations are more meaningful and my prospect conversion rate is the highest it has ever been. I have enjoyed the challenge of studying the theory of sales, and implementing the more practical elements, day-to-day. As a mature learner, the online delivery allows me to study flexibly, whilst my sales coach and tutor have been supportive at every step of my journey so far.

Sales Executive Apprentice, Mindful Education, Your Content Goes Here

Since starting the apprenticeship last year, I have massively developed within my role and improved my practical skills when collating a bid. The apprenticeship has enabled me to introduce new tools and resources to my team to improve our processes and ensure we are bidding to best practice.

Bid and Proposal Apprentice, Guidant Global, Your Content Goes Here
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Delivery model

JGA’s approach is for a regular full-day or half-day seminars delivered live online to small groups, supplemented by round tables, expert coaching and pastoral support. Our team are skilled professionals in their fields who often continue to work within their specialism.

We work closely with line managers to support the planning and organisation of in-work aspects of apprenticeships, ensuring that the impact is high.

What does it cost and how can I order?

For large organisations (with a pay bill of over £3 million) – apprenticeship training can be fully funded by the Apprenticeship Levy.

For smaller organisations:

  • The Government funds 95% of the training cost. (This amounts to £10,450 for the PR & Communications apprenticeship, for example).
  • 100% of the costs can be Government funded if your organisation has fewer than 50 employees and you are hiring a 16-18 year old apprentice. (This amounts to £11,000 Government funding for the PR & Communications apprenticeship, for example).

Plus a valuable exemption from Employers’ Class 1 National Insurance Contributions for newly recruited apprentices aged under 25.

You can find out more about funding on the apprenticeships.gov.uk website.

Case studies

Zainab Abbas, Mace Group, and Georgia Singh’s, Assystem, journey on the Level 3 Bid and Proposal Apprenticeship. Read the case study.

Salman’s search for growth led him to perfect match in the JGA Marketing programme while working at the Nuclear Institute. Read the case study.

Thatchers Cider used JGA Sales Executive Apprenticeships to provide quality training to their sales team. Read the case study.

Why JGA?

Ofsted Outstanding logoJGA is a well-established provider with 30 years providing specialist vocational training. We are proud to be judged “Outstanding” by Ofsted in July 2025, and have a full suite of information security, ISO and other accreditations. In July 2023, 100% of apprentices told us that seminars were excellent or good.

In 2021, JGA received The Queen’s Award for Enterprise in recognition of Promoting Opportunity through social mobility. JGA was specifically recognised for “creating supportive environments for diverse learners to progress and succeed”.

JGA was also named West London Business Education and Training Provider of the Year 2025 and AAC Creative and Design Apprenticeship Provider of the Year 2023.

Who we work with

AXA logo
Sage logo
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City and Guilds logo
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We are an industry approved provider for the National Skills Academy for Food and Drink and hold JOSCAR (aerospace/security) and FSQS (financial services) accreditations.

Get in touch

Upskill your communications team with apprenticeships. For guidance and support on any aspect of apprenticeships (including funding) contact us today.

Please complete the form or book a call with us.

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