PR & Communications Assistant Apprenticeship Level 4

Duration: 16 months

Apprentices gain the knowledge, skills and behaviours they need to produce and distribute content, support campaigns, build internal and external stakeholder relationships and evaluate success. The apprenticeship trains apprentices to be proactive, communicative, enthusiastic, punctual, committed and creative.

No dusty academics here—our apprentices are taught by real practitioners with both experience and enthusiasm. They combine coaching skills with the ability to hold their own in any PR or communications setting!

We are delighted that three of our apprentices were shortlisted for the 2024 CIPR Outstanding Young Communicator Award.

This is such an amazing opportunity and I would like to thank you, my coaches, and my tutor for believing in me. JGA has been nothing but supportive and encouraging of my apprenticeship journey and I do feel that I have grown so much both professionally and personally.

NHS Comms Apprentice, 2024

Since 2019, we have trained more than 200 communications apprentices, making us the market leader! We are delighted that our blue-chip clients span the public, private and third sectors. Thirty-nine private sector organisations and seventy public sector bodies—including central and local government, the NHS and blue-light services—trust us to provide excellent communications apprenticeships.

Why not join them?

Course Content

The course begins with foundational learning covering the essentials of public relations and communications. This is followed by three modules of three months each and then a period of personal project work and preparation for End Point Assessment.

Meet the team

Course Modules

  • Intro to PR and Comms
  • Organisational Structure and Strategy
  • Communication Strategy
  • Press office
  • Adapting comms for internal and external purposes
  • Reputational risk
  • Codes of practice
  • Evaluation of media
  • Social media channels
  • Video
  • Infographics
  • IT packages
  • Codes of conduct Evaluation of digital media
  • Press releases
  • Copy
  • Newsletters
  • Blogs
  • Codes of conduct
  • Evaluation of written communications
  • Skills coaching
  • Application of knowledge
  • EPA preparation

The training element of the course will take 12 months, with 4 months for end point assessment.

Successful apprentices will be eligible for membership of the Public Relations & Communications Association (PRCA).

Delivery Model

The course is delivered through live online full or half day seminars, project work, round tables and coaching from an experienced public relations professional, as well as virtual classroom and pre-recorded lessons. Teaching is delivered remotely and there is a programme of regular starts.

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Jasmine Barrow

Jasmine Barrow’s Apprenticeship Journey

Jasmine Barrow, an 18-year-old PR and Communications apprentice, completed her Level 4 apprenticeship with JGA, achieving a distinction.

Her story is one of determination and growth. This case study explores her experiences, the challenges she faced, and what she discovered along the way.

How an Apprenticeship Transformed Lauren’s Role in the NHS

To build her confidence and skills, Lauren, a Communications and Engagement Project Officer at Derbyshire Community Health Services NHS Foundation Trust, was introduced to JGA’s PR & Communications Apprenticeship, which offered her the opportunity to develop confidence, expertise and gain a professional qualification.

Lauren Gascoyne

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