PR & Communications Assistant Apprenticeship Level 4

Duration: 16 months

Whether you are promoting or protecting them, brand and reputation are at the heart of communications apprenticeships. The communications apprenticeship focuses on the ways brands, organisations and individuals communicate about themselves, their products or their services.

Apprentices gain the knowledge, skills and behaviours they need to produce and distribute content, support campaigns, build internal and external stakeholder relationships and evaluate success. The apprenticeship trains apprentices to be proactive, communicative, enthusiastic, punctual, committed and creative.

No dusty academics here: our apprentices are taught by real practitioners with both experience and enthusiasm. They combine coaching skills with an ability to hold their own in any PR or communications setting!

“This is such an amazing opportunity and I would like to thank you, my coaches, and my tutor for believing in me. JGA has been nothing but supportive and encouraging of my apprenticeship journey and I do feel that I have grown so much both professionally and personally.” NHS Comms Apprentice, 2024

Since 2019 we have trained more than 200 communications apprentices, making us the market leader! We are delighted that our blue-chip clients range across public, private and third sectors. 39 private sector organisations and 70 public sector bodies: central and local government right across the country, NHS and blue light trust us to provide great communications apprenticeships.

Why not join them?

News Flash: Apprentices Ella Kirk, Molly Aston and Ben Palmer have been shortlisted for the Chartered Institute of Public Relations Excellence award for 2024 Young Communicator of the Year. Good luck!

Course Content

The course begins with foundational learning covering the essentials of public relations and communications. This is followed by three modules of three months each and then a period of personal project work and preparation for End Point Assessment.

Introduction – Essentials of PR and Communications: Intro to PR and Comms; Organisational Structure and Strategy; Communication Strategy

Module 1 – Internal and External Media: Press office; Adapting comms for internal and external purposes; Reputational risk; Codes of practice; Evaluation of media

Module 2 – Digital Media: Social media channels; Video; Infographics; IT packages; Codes of conduct Evaluation of digital media

Module 3 – Written Communications: Press releases, Copy, Newsletters, Blogs, Codes of conduct; Evaluation of written communications

Personal project work – Skills coaching, application of knowledge, EPA preparation

The training element of the course will take 12 months, with 4 months for end point assessment.

Successful apprentices will be eligible for membership of the Public Relations & Communications Association (PRCA).

Delivery Model

The course is delivered through live online full or half day seminars, project work, round tables and coaching from an experienced public relations professional, as well as virtual classroom and pre-recorded lessons. Teaching is delivered remotely and there is a programme of regular starts.

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Our Clients

Clients with cohorts of PR & Communications apprentices include:

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