JGA’s programme was developed with practitioners, Richard South, ex-National Statistics and Marketing Director of TSO (The Stationery Office) together with Helen Taylor, transformation and crisis communications expert and former head of PR, brand and communications for a FTSE 100 manufacturer.
JGA has a strong record with new apprenticeship training with the vast majority of apprentices have who reach assessment achieving merit and distinction. Large organisations such as Homeserve Plc, Mencap, Thales, WMCA and Perrys trust us to deliver high-quality marketing apprenticeships.
The programme modules are:
- Marketing Concepts and Theories
- Commercial Awareness
- Brand Reputation
- Marketing Planning Campaigns
- Markeiting Research and Evaluation
- Bringing Products and Services to Market
- Marketing Content and Communications Plans
- CRM and Stakeholder Management
- Marketing Executive as a Professional
- Project Showcase
The course is delivered through once monthly full-day workshops and coaching from an experienced marketing professional, as well as a virtual classroom and pre-recorded lessons. We deliver nationally so check out the brochure to get the details and the prospectus to get an idea of some of the other apprenticeship programmes run by JGA.
All teaching is presently delivered remotely and there is an active programme of starts despite Covid-19.