Marketing Executives support the shaping and delivery of marketing plans. They are the glue in the marketing hub, often coordinating both the creative and business relationships necessary for successful campaigns.
This programme teaches these all-rounders of the marketing landscape the process of researching, developing, promoting and distributing products or services through effective channels to engage with a range of internal or external target audiences. It instils creative, communication and project management skills and helps planning and understanding of the systems, processes and budgetary implications of delivering tactical campaigns.
By the end of the programme, the apprentice will be an agile and flexible creative thinker with excellent resilience, professionalism and emotional intelligence.