Marketing Executive Apprenticeship Level 4
Duration: 17 months
The Marketing Executive apprenticeship is ideal for candidates with 0.5-2 years of marketing experience, as well as for new starters with previous education, such as a degree that included an element of marketing.
We are delighted with the success of the programme. Apprentices and their employers gain so much value from it that last year’s official achievement rate was 88% – well ahead of the 63% national average for all providers.
The programme is an all-round course that includes the process of researching, developing, promoting and distributing products or services through effective channels to engage with a range of internal and external target audiences.
It instils creative, communication and project management skills and helps with planning and understanding the systems, processes and budgetary implications of delivering tactical campaigns.
By the end of the programme, the apprentice will be an agile and flexible creative thinker with excellent resilience, professionalism and emotional intelligence.
Marketing executive employers include Cancer Research UK, Whitbread Plc, Virgin Media, News UK, BBC, the Met Office, the NHS, the Police and many other organisations, both large and small.
The apprenticeship is assessed by the Chartered Institute of Marketing. Apprentices meet the requirements for Associate membership of the CIM. Completion qualifies apprentices for exemptions against the CIM Level 4 Diploma.
Meet the team
Daniel Gordon
Industry expert with over 20 years of experience in FMCG, IT, professional services, and charity sectors. Qualified to teach in higher education with a Postgraduate Certificate in Academic Practice (FHEA).
Anthony Milner
Tutor and Coach with a dual focus on photography and marketing, bringing a unique blend of creative and strategic expertise.
Annabel Chow
Marketing consultant with over 15 years of experience in agency and in-house roles, specialising in marketing strategy, branding, communications, and campaigns.
Hannah Kowszun
Charity sector expert with nearly 20 years of experience in strategy development, fundraising, marketing, communication, and membership management.
Course Content
- Business Understanding and Commercial Awareness
- Brand and Reputation
- Marketing Research and Evaluation
- Marketing Concepts and Theories
- Marketing Content and Communications Plans
- Marketing Planning and Campaigns
- CRM and Stakeholder Management
- Bringing Products and Services to Market
- Marketing Executive as a Professional
Delivery Model
The course is delivered through one full-day or two half-day seminars each month, coaching from an experienced marketing professional, plus a virtual classroom and pre-recorded lessons. We deliver nationally and teaching is delivered remotely.
The programme is personalised and has an expected duration of up to 17 months (including the post-gateway assessment period.
Get in touch to see how we can help your organisation
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MindWorks benefits from its first ever apprentice
MindWorks needed to find a very specific apprenticeship – one that fitted closely with Melissa’s background and the training she needed.
They were pleased to find what they were looking for at The JGA Group – the Marketing Executive Apprenticeship Level 4, assessed by the Chartered Institute of Marketing. As well as offering one of the most comprehensive ranges of marketing apprenticeships in the country, JGA’s training is delivered by marketing professionals, with portfolio careers, who know their industry inside-out.
“The JGA Group supported us when we were exploring how to run an apprenticeship. We had an open line to the team at The JGA Group and they were all very helpful in answering our many questions as we had never had an apprentice before and were absolute novices. The advice and support we were given helped us with the selection of the apprenticeship course as well as obtaining government funding.”
Our Clients Include:
