Digital Community Manager Apprenticeship Level 4

Duration: 16 months

Digital Community Managers facilitate online exchange, either peer to peer or between end users or customers and an organisation. The role may relate to online services such as the games or software sectors, or to bodies with a service providing geographical focus such as local government or the fire brigade. It often sits within the communications team but may also be part of an organisation’s technical or marketing structures, but in practice operates at speed and relatively autonomously.

Community management is of key importance to sales and/or satisfaction and the cost of a mis-step to an organisation may be financial or simply a huge loss of credibility and a tarnished brand.

The apprenticeship is professional quality training defined by major employers for graduates, school leavers and experienced but under-trained digital community teams.

Alternative titles for the role include Community Manager, Consumer Experience Representative, Games Community Manager.

Key elements covered within the apprenticeship include:

  • Resilience
  • eSafety
  • Data Protection
  • Cultural differences
  • Tone of voice
  • Brand measurements
  • Social listening
  • Commercial objectives and goals
  • Competitor analysis
  • Business trends
  • Branding
  • Communication plans
  • Storytelling
  • Neuro linguistic programming
  • Communication trends
  • Digital marketing
  • Social media
  • Content management systems
  • Platform policies
  • Marketing trends
  • Platform policies
  • Moderation
  • Conflict management
  • Leadership
  • Diversity of thought
  • Community management trends
  • Types of data
  • Analysis techniques
  • Reports, dashboards
  • Engagement vs amplification
  • Data analysis trends
  • Project work based around scenarios featuring an emerging topic, trend or news event, to develop strategies to improve interaction and drive community engagement as well as creating messaging for online media channels.

Delivery Model

This 16 month programme is delivered through live online half day seminars, project work and round tables plus coaching from a digital community professional as well as virtual classroom and online resources. We deliver nationally.

What People Say About Us

“I think it would be impossible to learn this in an academic scenario without having hands on work experience. I’ve also learnt things that are outside our sector and I think you probably become better at comms because you have a better knowledge of the wider industry. The sessions have been really enjoyable. My tutor is very knowledgeable. Learning things then being able to apply it to the role is the best part.”

Digital Community Manager Apprentice, Humberside Fire and Rescue Service

Humberside Fire and Rescue Service used a Digital Community Manager apprenticeship to expand the capability of their communications team,

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Our Clients

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