Multi-Channel Marketer Apprenticeship

Level 3 | Duration: 17 months

JGA’s Level 3 Multi-Channel Marketer apprenticeship is a practical course designed as an entry point into a marketing career. Learners study core marketing theories, how to create content, the importance of a brand and the stages of the customer journey.

As no prior marketing qualifications or experience are required, it is a great way to improve the diversity of the marketing team.

The standard is suitable for entry-level roles such as Digital Communications Assistant, Digital Marketing Assistant, Marketing Administrator, Marketing Assistant and Social Media Assistant.

Multi-Channel Marketers contribute to the implementation of the marketing strategy and plans. They are responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

Typically, they are the first point of contact for day-to-day activities in the marketing function and are supervised by a member of staff with greater marketing skills, knowledge and experience. It is a common entry route for many marketing professionals who later progress into more senior positions.

Apprentices are assessed by the Chartered Institute of Marketing. Great employers such as Amazon, magic circle law firm Eversheds Sutherland, the Co-op, RSPCA, LV= and many parts of the public sector have trusted us to deliver high-quality entry-level marketing apprenticeships.

Apprentices meet the requirements for Affiliate Membership of the Chartered Institute of Marketing (CIM), Power membership of the Digital Marketing Institute (DMI) and Individual membership of the Institute of Data and Marketing (IDM).

The programme

This programme begins with an introductory foundational module, Marketing 101, followed by four core modules, each taking around three months to complete.

Introduction: Marketing 101

Learners will be introduced to the marketing mix, audience segmentation, and customer journeys.

Marketing Concepts and Theories

This module introduces the fundamental concepts of marketing. It covers business and organisational structures, the roles of stakeholders, planning and budget setting, ethical and sustainable marketing practices and how to translate business aims into clear marketing objectives.

Content Creation

This module introduces apprentices to the principles of online content creation across various channels. They will learn how to create effective images and videos, prepare and write targeted copy for different platforms, explore audience segmentation and evaluate the success of content. They will also gain experience of working with AI tools to aid content creation and discuss the issues that can arise from this approach.

Brand Strategy

This module covers the essentials of brand strategy and offline marketing channels. It explores what constitutes a brand, how to effectively communicate it, and how to leverage offline channels such as radio, TV and print advertising. The module also covers unique selling points (USPs) and creating an effective marketing and promotional mix.

The Customer Journey

This module introduces apprentices to the concept of the customer journey and how to effectively engage with their target audience. It covers research, mapping customer journeys, creating audience personas and crafting marketing strategies that align with the stages of the sales funnel, customer relationship marketing and community management techniques.

The course is delivered through twice monthly half-day seminars and coaching from an experienced marketing professional, as well as a virtual classroom and pre-recorded lessons. Each module has accompanying project work. We deliver nationally and teaching and coaching are delivered live, remotely.

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How an Apprenticeship Helped Salman Transform His Career

Salman’s search for growth began after he dabbled in freelance web design and social media marketing. His experience was self-taught, but he felt the need for a structured learning path.

Through the government apprenticeship website, Salman found his perfect match in the JGA Marketing programme while working at the Nuclear Institute.

Read case study