Multi-Channel Marketer Apprenticeship Level 3 (Marketing Assistant/Digital Marketer)

Duration: 17 months

The new Multi-Channel Marketer standard is the new standard replacing the previous entry-level Digital Marketer and Marketing Assistant apprenticeships.

As no prior marketing qualifications or experience are required, it is a great way to improve the diversity of the marketing team.

“I’m absolutely over the moon! I’m so so pleased!
Thank you very much…for all you have done for me, for holding me accountable and for being a great mentor along this journey…Your insight, patience and knowledge have been invaluable to me along this learning journey and helped me achieve what I set out to do.”
Digital Marketer Apprentice (Distinction), 2024

Apprentices and their employers take so much value from JGA’s entry level marketing courses that last year’s official blended achievement rate was a full 21% better than the national average for all providers.

Multi-Channel Marketers contribute to the implementation of the Marketing strategy and plans. They are responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

Typically they are the first point of contact for day-to-day activities in the marketing function and supervised by a member of staff with greater marketing skills, knowledge and experience.

It is a common entry route for many marketing professionals who later progress into more senior positions. Typical job titles include digital communications assistant, digital marketing assistant, marketing administrator, marketing assistant, marketing communications assistant, marketing junior and social media assistant.

Apprentices are assessed by the Chartered Institute of Marketing. Great employers such as Amazon, magic circle law firm Eversheds Sutherland, the Co-op, RSPCA, LV= and many parts of the public sector have trusted us to deliver high-quality entry-level marketing apprenticeships.

The apprenticeship is designed to meet the requirements for Affiliate Membership of the Chartered Institute of Marketing (CIM), Power membership of the Digital Marketing Institute (DMI) for Power and Individual membership of the Institute of Data and Marketing (IDM).

The Programme

This programme has been refreshed for 2024 and is an update to the previous programmes of Marketing Assistant and Digital Marketer.

It comprises four core modules, each taking around three months to complete:

  • The Business Environment
    • Organisational charts, types of businesses, structures and hierarchies, objectives and aim setting
    • Sustainable and ethical marketing, how to create a plan, analysing competitors
    • Measurement tools, tracking behaviour, how to match metrics up with objectives, budget setting
  • Social Media and Content Creation
    • Social media platforms, matching these to organisational goals, how to choose channels, laws and regulations, new technologies in marketing
    • Creating a social media marketing plan, how to post to different platforms, content differentiation, making briefs
    • Monitoring social media performance against objectives, creating evaluations
  • Branding and Offline Marketing
    • What branding is, how to communicate a brand, tangible and intangible branding, analysing brand identity and impact
    • Applying branding, promoting a brand
    • Measuring brand effectiveness
  • SEO and PPC
    • Ranking factors, SEO, accessible web development, technical SEO, keyword research
    • PPC, links with SEO, planning for PPC campaigns, creating and running a PPC campaign, advertising
    • PPC and SEO evaluation, measurement of website performance against goals


The course is delivered through twice monthly half-day seminars and coaching from an experienced marketing professional, as well as a virtual classroom and pre-recorded lessons. Each module has accompanying project work. We deliver nationally and teaching and coaching are delivered live, remotely.

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