As a people-focused, family-owned company Thatchers retained their team through the pandemic and worked with JGA to accelerate their learning during furlough. This resulted post-furlough in a better trained, more motivated field sales team which has continued to increase the company’s market shares.
Emma then added, “Delivering our apprenticeship programme is a huge amount of responsibility, because we’re growing future leaders, we’re growing a Field Sales Team who are out there representing Thatchers… We think that we were very fortunate to be able to find a provider like JGA who were able to work with us in that way and wanted to make this a real partnership, rather than them being a standalone training provider.”
Following the success of the first cohort, a second started during the pandemic and between the two groups averaged better than 80% retention rate. The majority of completers have achieved Distinction grades. In 2021 Thatchers decided that all new eligible starters in their field sales team would be enrolled onto the JGA sales apprenticeship programme with 15 starts expected in 2022.
Steve Radford commented “the consumer goods industry has been the bedrock of JGA’s sales apprenticeships. Thatchers has a great people culture and sees sales apprenticeships as a major contributor to their short and medium, as well as long term sales growth.”