Marketing Manager Apprenticeship Standard Level 6

The newest of the suite of JGA’s sales and marketing qualifications, the apprenticeship is the result of trailblazer group led by leading employers such as British Airways and Clarks together with the Chartered Institute for Marketing (CIM). It is degree level professional quality training for managers assessed by the CIM for Business-to-Business, Business-to-Consumer and Business-to-Government professionals.

Typical roles for the apprenticeship include Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager, Product/Proposition Manager, Insight/Innovations Manager.

JGA offers a full suite of commercial apprenticeships. Marketing-related apprenticeship clients range from FTSE corporates Homeserve Plc and Kuehne & Nagel, to West Midlands Combined Authority and Pension Protection Fund and specialist agencies such as Blackrook Media and Predictable Marketing.

This apprenticeship is designed to meet the requirements for registration as an Associate Member (ACIM) of the CIM.

Course Modules

• Strategic Marketing Concepts and Theories
• Marketing Communication and Budgetary Methods
• Marketing Solutions – Measuring and Delivering Return on Investment
• Emerging Trends and Themes in Marketing – Research and Insight
• Consumer and Organisational Behaviour – Reputational Impact
• Portfolio Management Product/Service Design
• Marketing Plan and Strategy
• Advanced Interpersonal and Communication Skills
• Service Delivery, Customer Service and Improvement
• Marketing Resource Management
• Data and Evidence Driven Decision Making, Planning and Analysing

Project modules

• Consumer Behaviour
• Value Propositions
• Marketing Campaign Evaluation
• Marketing Solution for an Emerging Trend or Theme
• Business Case
• Strategic Marketing Plan

Delivery Model

The course is delivered through twice-monthly half-day workshops plus coaching from a marketing professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.

The programme is personalised and has an expected duration of up to 24 months. All teaching is presently delivered remotely and we plan an active programme of starts despite Covid-19.

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