Marketing Manager Apprenticeship Standard Level 6

Duration: 21 months

The newest of the suite of JGA’s sales and marketing qualifications, the apprenticeship is the result of trailblazer group led by leading employers such as British Airways and Clarks together with the Chartered Institute for Marketing (CIM). It is degree level professional quality training for managers assessed by the CIM for Business-to-Business, Business-to-Consumer and Business-to-Government professionals.

Typical roles for the apprenticeship include Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager, Product/Proposition Manager, Insight/Innovations Manager.

This apprenticeship is designed to meet the requirements for registration as an Associate Member (ACIM) of the CIM.]

JGA offers a full suite of commercial apprenticeships.

Marketing-related apprenticeship clients range from FTSE corporates Homeserve Plc and Kuehne & Nagel, to West Midlands Combined Authority and Pension Protection Fund and specialist agencies, such as Blackrook Media and Predictable Marketing.

Course Modules

  • Strategic Marketing Concepts and Theories
  • Marketing Plan and Strategy
  • Marketing Communication and Budgetary Methods
  • Marketing Solutions – Measuring and Delivering Return on Investment
  • Consumer and Organisational Behaviour – Reputational Impact
  • Marketing Resource Management
  • Portfolio Management Product/Service Design
  • Service Delivery, Customer Service and Improvement
  • Emerging Trends and Themes in Marketing – Research and Insight
  • Advanced Interpersonal and Communication Skills
  • Data and Evidence Driven Decision Making, Planning and Analysing

Project modules

  • Strategic Marketing Plan
  • Business Case
  • Marketing Campaign Evaluation
  • Marketing Solution for an Emerging Trend or Theme
  • Consumer Behaviour
  • Value Propositions

Delivery Model

The course is delivered through twice-monthly half-day seminars plus coaching from a marketing professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.

The programme is personalised and has an expected duration of up to 21 months. All teaching is presently delivered remotely and we plan an active programme of starts despite Covid-19.

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