Marketing/Communications Manager Apprenticeship Level 6
Duration: 17 months
We are especially proud of the Marketing/Communications Manager apprenticeship programme. It is a bespoke, accelerated degree-level course that builds confidence, knowledge and skills.
This programme develops aspiring or existing Marketing and/or Communications Managers into high-calibre employees who think strategically. It has a strong focus on end-to-end service delivery, aligning activities to organisational objectives and delivering a return on investment. It also supports the development of leadership skills to facilitate successful team management and relationships with senior stakeholders.
The programme has recently been re-engineered to include AI for marketing managers. This is led by a specialist who conducted research on AI for marketers and presented it on BBC television.
This apprenticeship has proven particularly popular with marketing managers who have backgrounds in other parts of an organisation, such as sales, social media, communications or operations, as well as those who especially benefit from the additional mentoring and peer support that the programme provides.
Each module of the course has been specifically designed so that it can be adapted to the particular needs of the apprentice’s organisation, so that both learner, and the employer reap the benefits from the moment the apprenticeship starts.
The apprenticeship is assessed by the Chartered Institute of Marketing. Apprentices meet the requirements for Associate membership of the CIM. Completion qualifies apprentices for exemptions against the CIM Level 6 Diploma.
Typical roles for the apprenticeship include Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager, Product/Proposition Manager and Insight/Innovations Manager.
Marketing manager client-side employers include Sage Plc, Pearson Plc, Centrica Plc, Informa Plc, the BBC, the NHS, Merseyside Police and agency-side employers such as DRP Group.
Meet the team
Kim Watts
Tutor with a background in B2B strategic marketing for high-tech engineering and motorsport. Director of Teaching for Online MSc Programmes at the University of Bath.
Course Modules
- Strategic Marketing Concepts and Theories
- Marketing Plan and Strategy
- The Marketing Mix and Plan
- Consumer Decision-Making, Scenario and Contingency Planning; Reputational Impact
- Measuring and Delivering Return on Investment
- Product and Customer Portfolio Management
- Marketing Resource Management
- Service Design, Delivery and Improvement
- Emerging Trends and Themes in Marketing
Delivery Model
The course is delivered through regular half-day seminars for the course modules and project work and round table discussion for the project modules. There is regular coaching from a marketing professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.
The programme is personalised and has an expected duration of up to 17 months (including the post-gateway assessment period.
The programme has a dedicated stream for marketing and communications professionals working in public services, the third sector, charities and not-for-profit organisations. It is particularly well-suited to teams where aligning campaigns, messaging and stakeholder communications to mission and service delivery is critical to achieving impact.
To get a real feel for the content please download the course brochure.
Get in touch to see how we can help your organisation
This form is for employers or people already in a job role that could lead to an apprenticeship. If you are looking for a new job, please visit our vacancies page.
Read our Privacy & Cookie Policy to see how we will process the data you provide.
Conservatory Outlet chooses apprenticeship to develop marketing team
When Conservatory Outlet needed to expand their workforce and develop the talents of their team, the Marketing Manager apprenticeship with The JGA Group was the perfect choice. Nikki and her line manager, Karen Clough, knew they needed to find a course which was exactly the right fit.
“We liked the fact that a Marketing Manager Level 6 apprenticeship would provide both the academic marketing focus as well as development of management skills.”
Our Clients Include:
