Digital Design Apprenticeship – BA (Hons)
Duration: 3 years
Providing effective and innovative creative digital content, communications and branding is essential for every business sector, from in-house design departments and agencies to finance, retail, technology, government, NGOs and charities.
Developed collaboratively with employers, the Level 6 Digital Design Degree Apprenticeship is an opportunity to develop junior staff into skilled, confident digital design professionals who can add innovative creative solutions to today’s fast-moving digital landscape. Apprentices who complete the course receive a BA (Hons) – an unmissable opportunity!
We offer this apprenticeship in partnership with Middlesex University, which has a long and successful history of offering arts and design education and work-based learning. This is the first provision of this apprenticeship in London and the Southeast.
“I feel so lucky to be on this course! From the start I was pumped and ready to learn and the journey has been such an eye opener. I can’t begin to describe the amount of information and insight that has been shared. You will find these little gems you can use to elevate yourself and your way of thinking. This course has taught me so much already, presenting areas of the industry I would have never thought of exploring.”
Course Content
The course provides comprehensive, practical training across the key areas of creative design. This includes:
Creative Design Fundamentals
- Creative digital design principles
- Digital design tools and methods
- Content Production
- Conceptualisation and strategic thinking
- Creative processes and key perspectives
Content Creation
- Working to/with briefs including managing client relationships
- Creative project management and innovation
Professional Development – Skills for the workplace
- Strategy and business metrics
- Campaign planning, design and delivery
- Brief and audience
- Pitching and iterating
- Data stories
- Content Production
- Develop an understanding of emerging technology and current design trends.
Creative Project Management
- User-centred and accessible design
- User research and UX (user experience)
- Brand management
- Visualisation of data
The focus on skills and behaviours embrace organisation and planning, writing and editorial, communications, customer focus, team working and relationship building.
Delivery
This engaging, personalised 3-year programme is led by Dr Tim Riley, Senior Lecturer in Branding and Digital Media at Middlesex. Alongside his teaching and academic experience, Tim worked for 25 years in the creative sector, managing creative teams in design agencies, creative services departments and for terrestrial and satellite television companies.
During this time, he worked with a variety of high-level corporate, broadcasting, and music industry clients and acquired a wide range of skills and knowledge, including the conceptualisation and production of promotional and branding campaigns, graphic and moving image design across different media platforms. Tim’s knowledge and experience place him in a unique position to understand how industry and academia can partner together.
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