The course provides comprehensive, practical training across the key areas of creative design. This includes:
Creative Design Fundamentals
- Creative digital design principles
- Digital design tools and methods
- Content Production
- Conceptualisation and strategic thinking
- Creative processes and key perspectives
- Working to/with briefs including managing client relationships
- Creative project management and innovation
Professional Development – skills for the workplace
- Strategy and business metrics
- Campaign planning, design and delivery
- Brief and audience
- Pitching and iterating
- Data stories
- Content Production
- Develop an understanding of emerging technology and current design trends.
Creative Project Management
- User-centred and accessible design
- User research and UX (user experience)
- Brand management
- Visualisation of data
The focus on skills and behaviours embrace organisation and planning, writing and editorial, communications, customer focus, team working and relationship building.
“We are committed to putting our students first, by providing them with a creative environment that will prepare them for successful careers in their fields; developing their critical thinking through doing and making.”
Middlesex University, Faculty of Arts and Creative Industries
This engaging personalised 3 year programme is led by Dr Tim Riley, Senior Lecturer of Branding and Digital Media at Middlesex. Alongside his teaching and academic experience, Tim worked for 25 years in the creative sector managing creative teams in design agencies, creative services departments and for terrestrial and satellite television companies.
During this time, he worked with a variety of high-level corporate, broadcasting and music industry clients and acquired a wide range of skills and knowledge that includes the conceptualisation and production of promotional and branding campaigns, graphic and moving image design across different media platforms. Tim’s knowledge and experience places him in a unique position to understand how industry and academia can partner together.