Service Designer Apprenticeship

Level 6 | Duration: 18 months

A programme for individuals looking to design and improve services across public, private and third-sector organisations. Suitable for both new entrants and existing professionals developing their service design capability.

This Level 6 apprenticeship (degree equivalent) offers a practical, work-based route into service design, combining structured learning with real-world application. It equips apprentices to design user-centred services that meet both organisational goals and user needs.

We are delighted to have worked with the trailblazer to become the first provider of the service designer apprenticeship and to respond to the growing demand for service design skills across government, health, finance, business and professional services, retail, technology, charity and other sectors.

service designer

Who is this apprenticeship for?

Service Designers improve existing services or create new ones to meet the needs of users, organisations and stakeholders.

They take a user-centred, collaborative approach – using research, data and iteration to design services that work in practice.

Unlike UX, service design focuses on how the experience is created and delivered behind the scenes. It is a discipline in which the UK is a recognised global leader.

This apprenticeship is designed for individuals in service design, UX, digital or transformation roles, or those with experience in problem-solving and user experience who want to formalise their skills.

By the end of the apprenticeship, the apprentice will be able to:

  • Design end-to-end services
  • Apply user research and insight
  • Map journeys and identify improvements
  • Prototype and test solutions
  • Use data to evaluate services
  • Work across teams and contribute to change

Typical job titles include Service Designer, Experience Designer and Human-Centred Designer.

To learn more about the Service Designer course and why you should choose this apprenticeship, read our blog.

The course

The training runs over 18 months, including end-point assessment.

The programme:

  • Combines live seminars, work-based projects and monthly 1-to-1 coaching
  • Applies learning directly in the workplace
  • Includes support for apprentices and line managers
  • Is levy-funded or 95% government-funded

Assessment consists of:

  • A work-based project report, with presentation and questioning

  • A professional discussion supported by a portfolio of evidence

Core modules

  • Why service design matters
  • Key principles of service design
  • How to adopt a service design mindset
  • Simulation to understand and practice the service design process
  • Theory of service design
  • Ideation and prioritisation tools / techniques
  • Digital service design tools e.g. AI
  • New and emerging trends
  • Continuous improvement
  • Research methodologies
  • Research ethics
  • Pain point identification and analysis
  • Customer journey mapping and service safaris
  • Evaluation methodologies
  • Digital and physical prototyping
  • Rapid prototyping
  • Measuring impact
  • Working with multi-disciplinary teams
  • Collaboration tools
  • Co-creation
  • Training needs identification
  • Project management
  • Change management
  • Agile principles
  • Service blueprinting
  • Equity, justice, diversity, and inclusion
  • Regulatory and legal considerations
  • Sustainability approaches

Get in touch to see how we can help your organisation

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Meet the team

Sumita Kunashakaran is an independent consultant and DEIA advocate with extensive experience in universal and service design, guiding organisations toward inclusive practices through cultural diversity and innovative policy implementation.

Bridget Price is a service design and customer experience specialist with 12+ years’ experience across support, success and product design, focused on inclusive and accessible, customer-centred design.

Eve Loughton’s Apprenticeship Journey: from User Researcher to Service Designer

Eve Loughton’s journey into service design is the culmination of years of working in roles centred on helping people and solving problems.

Reflecting on her career, Eve says, “I’ve never really had a career path… I’ve just sort of landed in roles and thought, oh, I really like this.”

Starting as a project coordinator, Eve later became a user researcher and, with the help of JGA’s new apprenticeship, a service designer.

Our clients include

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