Sales Executive Apprenticeship

Level 4 | Duration: 15 months

The sales apprenticeship was created by major employers and the Institute of Sales Professionals. It is an accredited learning and development programme designed to develop salespeople who sell products or services in Business-to-Business or Business-to-Consumer markets, responsible for approaching prospective customers to generate new business, or contacting active customers to grow existing accounts.

The programme is suitable for salespeople working in all sectors and markets, including technology, media, finance, fast-moving commercial goods, travel and pharmaceutical sales. Typical roles for the apprenticeship include Sales Advisor, Sales Consultant, Field Sales Executive, Outbound Telesales Executive, Business Development Manager and Account Manager.

It is designed for school leavers, graduates and experienced but under-invested ‘short chain’ sales teams.

Learners receive membership of the Institute of Sales Professionals, giving them access to professional resources and a wider sales community.

We are a National Skills Academy of Food & Drink (NSAFD) approved training provider.

Does a JGA Sales Apprenticeship work? Join firms such as Pearson, Sanofi, Informa Plc and Odeon which believe so!

“It has not been hard to recognise the significant improvements in my work since starting my Sales Exec Level 4 Apprenticeship with JGA. I am more measured and strategic in my approach, my sales conversations are more meaningful and my prospect conversion rate is the highest it has ever been. I have enjoyed the challenge of studying the theory of sales, and implementing the more practical elements, day-to-day. As a mature learner, the online delivery allows me to study flexibly, whilst my sales coach and tutor have been supportive at every step of my journey so far.”

Sales Executive Apprentice

Meet the team

Course overview

Module 1: Sales Principles

Working with diverse customers and colleagues
Effective customer journeys through 7-step sales process
Delivering a positive customer experience

Module 2: Sales Skills and Behaviours

Continuous professional development
Time management tools and techniques
Collaboration and team work
Resilience and self-motivation

Module 3: Sales Knowledge

Organisational knowledge
Product, service and sector knowledge
Understanding your market
Understanding your customer base

Module 4: 7-Step Selling Part 1

Sales Step 1: Sales planning and preparation
Sales Step 2: Customer engagement

Module 5: 7-Step Selling Part 2

Sales Step 3: Understand your customer
Sales Step 4: Propose and present solutions

Module 6: 7-Step Selling Part 3

Sales Step 5: Trial close and handle objections
Sales Step 6: Close the sale
Sales Step 7: Post-sale follow-up

Module 7: Sales Principles (2)

Legal and ethical selling
Financial understanding for sales people

Module 8: Effective Negotiation

Negotiating and trading effectively
Understanding and managing emotions

Module 9: Assessment Preparation

Learning portfolio review
Work-based project practice
Presentation practice
Professional discussion practice

Delivery model

The course is delivered through expert-led live seminars, delivered remotely utilising Teams, plus coaching from a sales professional as well as online and offline resources.

Our industry leading approach to work based learning not only keeps apprentices engaged throughout their programme, it also ensures that the knowledge and skills they develop are quickly applied within the workplace, embedding behaviours and generating improvements that deliver a rapid return on training investment.

View course brochure

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Transforming Britvic’s Field Sales Performance

In October 2019, Peter Hill, the Head of Britvic Field Sales (Licensed Free Trade), took the strategic decision to employ outsourced management for a new field sales team for the London Essence premium mixer drinks range, and to put in place a structured learning programme. The idea was to use the Sales Executive apprenticeship to guarantee future sales representatives have a good basic skill set and achieve consistent levels of business winning knowledge and competence.

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Building Thatchers Cider’s Field Sales Team

“Four generations dedicated to our craft. With a fifth generation waiting in the wings. There’s been a lot of change over the years. But one thing remains constant: cider making is our pride and joy.” Thatchers Cider. Now a rapidly growing £129m turnover company, this is Thatchers’ sales apprenticeship story.

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