Sales Executive Apprenticeship Level 4

Duration: 15 months

The sales apprenticeship is professional quality training created by major employers and the Institute of Sales Professionals for graduates, school leavers and experienced but under-invested ‘short chain’ sales teams. It is ideal for both Business-to-Business and Business-to-Consumer markets.

Typical roles for the apprenticeship include Sales Advisor, Sales Consultant, Field Sales Executive, Outbound Telesales Executive, Business Development Manager and Account Manager.

Does a JGA Sales Apprenticeship work? Join FTSE firms such as AB Foods Plc, Britvic Plc, Informa Plc and ICS and Thatchers Cider which believe so!

The sales apprenticeship also leads to an internationally recognised Level 4 qualification from the Institute of Sales Professionals.

Course Overview

  • Working with diverse customers and colleagues
  • Effective customer journeys through 7-step sales process
  • Delivering a positive customer experience
  • Continuous professional development
  • Time management tools and techniques
  • Collaboration and team work
  • Resilience and self-motivation
  • Organisational knowledge
  • Product, service and sector knowledge
  • Understanding your market
  • Understanding your customer base
  • Sales Step 1: Sales planning and preparation
  • Sales Step 2: Customer engagement
  • Sales Step 3: Understand your customer
  • Sales Step 4: Propose and present solutions
  • Sales Step 5: Trial close and handle objections
  • Sales Step 6: Close the sale
  • Sales Step 7: Post-sale follow-up
  • Legal and ethical selling
  • Financial understanding for sales people
  • Negotiating and trading effectively
  • Understanding and managing emotions
  • Learning portfolio review
  • Work-based project practice
  • Presentation practice
  • Professional discussion practice

Delivery Model

The course is delivered through once monthly full day seminars plus coaching from a sales professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.

All teaching is presently delivered remotely and there is an active programme of starts despite Covid-19.

View course brochure

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