Sales Executive Apprenticeship Level 4

Duration: 15 months

The sales apprenticeship is professional quality training created by major employers and the Institute of Sales Professionals for graduates, school leavers and experienced but under-invested ‘short chain’ sales teams. It is ideal for both Business-to-Business and Business-to-Consumer markets.

Typical roles for the apprenticeship include Sales Advisor, Sales Consultant, Field Sales Executive, Outbound Telesales Executive, Business Development Manager and Account Manager.

Does a JGA Sales Apprenticeship work? Join FTSE firms such as AB Foods Plc, Britvic Plc, Informa Plc and ICS and Thatchers Cider which believe so!

The sales apprenticeship also leads to an internationally recognised Level 4 qualification from the Institute of Sales Professionals.

Course Overview

Module 1: Sales Principles

Working with diverse customers and colleagues
Effective customer journeys through 7-step sales process
Delivering a positive customer experience

Module 2: Sales Skills and Behaviours

Continuous professional development
Time management tools and techniques
Collaboration and team work
Resilience and self-motivation

Module 3: Sales Knowledge

Organisational knowledge
Product, service and sector knowledge
Understanding your market
Understanding your customer base

Module 4: 7-Step Selling Part 1

Sales Step 1: Sales planning and preparation
Sales Step 2: Customer engagement

Module 5: 7-Step Selling Part 2

Sales Step 3: Understand your customer
Sales Step 4: Propose and present solutions

Module 6: 7-Step Selling Part 3

Sales Step 5: Trial close and handle objections
Sales Step 6: Close the sale
Sales Step 7: Post-sale follow-up

Module 7: Sales Principles (2)

Legal and ethical selling
Financial understanding for sales people

Module 8: Effective Negotiation

Negotiating and trading effectively
Understanding and managing emotions

Module 9: End-Point Assessment Preparation

Learning portfolio review
Work-based project practice
Presentation practice
Professional discussion practice

Delivery Model

The course is delivered through once monthly full day seminars plus coaching from a sales professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.

The learning programme is supported and monitored via an online sales academy. This ensures apprentices have access to learning activities, resources and support whenever and wherever they need it, enabling off-the-job learning to be flexibly integrated with their day-today duties.

All teaching is presently delivered remotely.

View course brochure

“The course was great and I took learnings from every module and applied them in my work, so I’m very grateful for the opportunity which has benefited my career.” – Sales Executive Apprentice