Sales Executive Apprenticeship Level 4

Duration: 15 months

The sales apprenticeship is professional quality training created by major employers and the Institute of Sales Professionals for graduates, school leavers and experienced but under-invested ‘short chain’ sales teams. It is ideal for both Business-to-Business and Business-to-Consumer markets.

Typical roles for the apprenticeship include Sales Advisor, Sales Consultant, Field Sales Executive, Outbound Telesales Executive, Business Development Manager and Account Manager.

Does a JGA Sales Apprenticeship work? Join FTSE firms such as AB Foods Plc, Britvic Plc, Informa Plc and ICS and Thatchers Cider which believe so!

The sales apprenticeship also leads to an internationally recognised Level 4 qualification from the Institute of Sales Professionals.

Course Overview

  • Working with diverse customers and colleagues
  • Effective customer journeys through 7-step sales process
  • Delivering a positive customer experience
  • Continuous professional development
  • Time management tools and techniques
  • Collaboration and team work
  • Resilience and self-motivation
  • Organisational knowledge
  • Product, service and sector knowledge
  • Understanding your market
  • Understanding your customer base
  • Sales Step 1: Sales planning and preparation
  • Sales Step 2: Customer engagement
  • Sales Step 3: Understand your customer
  • Sales Step 4: Propose and present solutions
  • Sales Step 5: Trial close and handle objections
  • Sales Step 6: Close the sale
  • Sales Step 7: Post-sale follow-up
  • Legal and ethical selling
  • Financial understanding for sales people
  • Negotiating and trading effectively
  • Understanding and managing emotions
  • Learning portfolio review
  • Work-based project practice
  • Presentation practice
  • Professional discussion practice

Delivery Model

The course is delivered through once monthly full day seminars plus coaching from a sales professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.

The learning programme is supported and monitored via an online sales academy. This ensures apprentices have access to learning activities, resources and support whenever and wherever they need it, enabling off-the-job learning to be flexibly integrated with their day-today duties.

All teaching is presently delivered remotely.

Get in touch to see how we can help your organisation

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Case Studies

Discover how our Sales Executive Apprenticeship has helped transform sales performance:

Peter Hill, Britvic

Transforming Britvic’s Field Sales Performance

Peter Hill | Head of Field Sales 

Emma Cox, Thatcher Cider

Building Thatchers Cider’s Field Sales Team

Emma Cox | Head of Field Sales

Our Clients

Clients with cohorts of sales executive apprentices include:

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