Sales Executive Apprenticeship Standard Level 4

The apprenticeship is an accredited learning and development programme designed to develop salespeople who sell products or services in Business-to-Business or Business-to-Consumer markets, responsible for approaching prospective customers to generate new business, or contacting active customers to grow existing accounts.

The programme is suitable for salespeople working in all sectors and markets, including technology, media, finance, fast moving commercial goods, travel and pharmaceutical sales. Typical job roles include Sales Advisor, Sales Consultant, Field Sales Executive, Outbound Telesales Executive, Business Development Manager and Account Manager.

The apprenticeship leads to a internationally recognised Level 4 qualification from the Association of Professional Sales (APS).

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