Marketing apprenticeships to attract, develop and retain talent

One of JGA’s key areas is apprenticeships for growth. We are passionate about developing the skills required for marketing, sales and communications teams to succeed and provide a range of apprenticeships that fit lots of different roles at different levels.

Marketing apprenticeships at all levels give learners the opportunity to learn practical skills and gain invaluable experience while also earning a salary.

Here we take a look at some of the benefits for employers. This National Apprenticeship Week (6-12 February 2023) you can follow our partner, DMA (Data and Marketing Association) on LinkedIn, for more insight into why marketing apprenticeships are a great way to develop the skills in your organisation.

Don’t miss out on using your Apprenticeship Levy

If your organisation has a salary bill of more than £3 million, you will be paying the Apprenticeship Levy, so don’t miss out on the benefits you could bring to your business with apprentices. If your organisation doesn’t pay the levy, you pay just 5% of the training cost. So, apprenticeships are either essentially a free or very low cost way to train your staff.

Attract diverse talent into your organisation with apprenticeships

Advanced level (Level 3) apprenticeships for entry level jobs are a great way to attract young, diverse and enthusiastic talent to your organisation. They enable learners fresh from school or university to receive formal training and coaching from people who have experience of the job. What they learn can be put into practice straight away and tailored to your ways of working. Employing apprentices can help you reach diverse talent that might not otherwise join your organisation, helping you to support your local community and have a workforce that better represents UK society.

JGA’s advanced level marketing apprenticeships develop skills for Marketing Assistants, Digital Marketers, Content Creators, Junior Data Analysts, Bid and Proposal Co-ordinators, Event Assistants, Fundraisers and Assistant Photographers. Find out more at the bottom of this blog.

Develop the next level of skills for your staff

Apprenticeships don’t have to be just for new starters. Build on the existing talent you have in your sales and marketing team by encouraging them to study for higher level apprenticeships, which will develop or formalise valuable skills and behaviours. You can also use this as a way to help graduates learn the practical skills they need to put into action in specialist roles.

JGA’s higher level sales and marketing apprenticeships include Marketing Executive, Sales Executive, Digital Community Manager and Public Relations and Communications Assistant. Find out more at the bottom of this blog.

Retain your future leaders and help them grow

A Level 6 Marketing Manager apprenticeship is equivalent to degree level and helps to develop the planning, strategic and leadership skills your marketing leaders need.

It’s also a great way for young people to get a degree-level qualification in an area they want to build a career and earn while they learn.

Level 6 Marketing Manager Apprenticeship – Seminars and coaching from marketing professionals cover key knowledge, skills and behaviours, including strategic marketing concepts and theories; planning and strategy; portfolio management; resource management; measuring and delivering ROI; service delivery and improvement and data and evidence driven decision making.

Advanced and higher marketing and sales apprenticeships

Want to find out more? Talk to our team about which could be the right apprenticeship for your team. Email

Level 3 Marketing Assistant – introducing marketing principles, sales segmentation, copywriting and digital and social channel expertise and providing a solid base for a new entrant to the marketing profession.

Level 3 Digital Marketer – covers core marketing principles as well as social media, SEO, pay per click, web development and Google Analytics.

Please note that both Marketing Assistant and Digital Marketer apprenticeships will be combined into a new Multi-Channel Marketer apprenticeship later in 2023.

Level 3 Content Creator – apprentices will learn how to work to a customer brief, research, prepare and develop messaging to maximise audience engagement, whilst capturing the strategy and objectives of the brand and needs of the customer they are representing.

Level 3 Junior Data Analyst (Sales and Marketing Teams) – this apprenticeship covers data sourcing, security, formatting, presentation, interrogation, blending and analysis and validation.

Level 3 Bid and Proposal Co-ordinator – providing a formal, professional entry mechanism to bid and proposal roles, this apprenticeship covers bid and proposal process; proposal development; knowledge management and roles and responsibilities of the bid team.

Level 3 Event Assistant – apprentices across all types of event management learn about researching venues and locations; planning and scheduling; branding events and working with suppliers.

Level 3 Fundraiser – this specialist apprenticeship develops key knowledge, skills and behaviours needed by successful fundraisers including regulation, finance and ethical issues; managing supporter data; creating winning communications; budgeting, monitoring, evaluating and reporting.

Level 3 Assistant Photographer – apprentices will learn how to take appropriate images; work efficiently with digital imaging software; back up digital image files and record metadata as well as developing the necessary skills and behaviours.

Level 4 Marketing Executive – developing agile and flexible creative thinkers with excellent resilience, professionalism and emotional intelligence.

Level 4 Sales Executive – suitable for salespeople working in all sectors and markets, apprentices develop knowledge, skills and behaviours in sales insight; advanced seven-step selling; legal and financial understanding and effective negotiation.

Level 4 Digital Community Manager – developing the knowledge, skills and behaviours to manage communities effectively, whether in online services or local government.

Level 4 Public Relations and Communications Assistant – both agency-side and client-side apprentices will gain the knowledge, skills and behaviours they need to produce and distribute content, support campaigns, build internal and external stakeholder relationships and evaluate success.