Fundraiser Apprenticeship Level 3

Duration: 15-18 months

Fundraising has always been a key function within the voluntary sector and is increasingly important as we seek to fund and deliver projects to tackle the increased social and environmental challenges we face as a society.

JGA is delighted to offer this new, expert-developed, apprenticeship focused on achieving occupational competence for fundraisers.

Professional fundraising comprises a broad range of roles, including: philanthropy and major gifts, corporate partnerships, direct marketing/individual giving, sporting and challenge events, community fundraising, legacies and innovation. As part of the fundraising team, a fundraiser contributes to the implementation and execution of the fundraising strategy, projects and plans.

Day-to-day delivery is oriented towards income and engagement with a wide range of stakeholders, researching and analysing opportunities and providing data to develop fundraising projects.

Fundraisers work towards income targets through developing relationships with supporters to meet their needs and therefore facilitate sustainable income to their organisations.

Our programme has been developed by Beth Crackles and Harpreet Kondel, who have wealth of experience providing both practical and strategic fundraising for various charities, small and large.

Beth has a background in fundraising strategy, planning and income diversification. She has worked at large national charities including RNIB, Stroke Association and Friends of the Earth, as well as with smaller organisations. She has headed up fundraising at Toynbee Hall, securing its first six-figure gifts from individuals and corporates. Beth is now a consultant and trainer, predominantly delivering training via sector membership body, NCVO. Beth has also been a trustee and holds an MSc in Voluntary Sector Management.

Harpreet is a fundraiser with almost three decades of experience in the charity sector, she has acquired her experience working in both charities and agencies. Over the course of her career she has led complex Individual Giving and Legacy programmes and teams, with almost 20 years at the British Red Cross and Barnardo’s and raising more than £600 million to date. In 2017, she set up her own company to offer consultancy and interim support to charities and during this time she has worked at Diabetes UK, Dementia UK, Christian Aid, Animals Asia, Age UK and Mencap amongst others.

Beth and Harpreet are both members of the Chartered Institute of Fundraising’s National Convention Committee.

Course Contents

  • Introduction to fundraising; regulation, finance and ethical issues
  • Fundraising audit: external and internal environment
  • Managing supporter data: storing, insight and compliance
  • Understanding donor motivations and behaviour
  • Key components of a fundraising plan
  • Developing a case for support and pitching
  • Creating winning communications
  • Influencing stakeholders and creating a culture of fundraising
  • Supporter care and stewardship
  • Budgeting, monitoring, evaluating and reporting
  • Developing an integrated campaign

Delivery Model

The course is delivered through half-day seminars which take place digitally twice each month. This is complemented by expert coaching and high quality online resources.

Teaching is delivered remotely and there is an active programme of starts despite Covid-19. We deliver the programme nationally.

To find out more please get in touch by phone or complete the form so that one of our team can contact you directly.

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