Marketing Assistant Apprenticeship Level 3

Duration: 15 –  18 months

As part of the marketing team, marketing assistants contribute to the implementation of the marketing strategy and plans. They are responsible for delivering day-to-day marketing activities across multiple platforms, channels and systems that are essential to the marketing function and activities of the company.

Typically they are the first point of contact for day-to-day activities in the marketing function and supervised by a member of staff with greater marketing skills, knowledge and experience. It is a common entry route for many marketing professionals who progress their career into more senior positions.

Typical job titles include Marketing assistant, Marketing communications assistant, Marketing campaigns assistant, Brand assistant and Promotional assistant.

JGA has a strong record with new apprenticeship training with the vast majority of apprentices have who reach assessment achieving merit and distinction. Large organisations such as Homeserve Plc, Mencap, Thales, WMCA and Perrys trust us to deliver high-quality marketing apprenticeships.

The Programme

This programme introduces marketing principles, sales segmentation strategy, copywriting and digital and social channel expertise and provides a solid base for a new entrant to the marketing profession.

Industry sectors, types of business, supply & demand, SMART, PESTLE, SWOT, research skills, Belbin team roles, how to plan & co-ordinate work and marketing plans.

Marketing and brand theory, how marketing fits into an organisation, customer journey, competitors, market segmentation, product lifecycle, stakeholder influencing and engagement, the sales funnel, key elements of CRM, engaging customers via social media, processing sales leads, creating and interpreting briefs, research, data and insights.

Use of relevant social media channels, pros and cons of customer interaction, branding social channels, scheduling tools, vision, strategies and goals, mobile social marketing, branding and guidelines, policies, advertising and responses.

Copywriting frameworks, communications channels & platforms for copywriting, communication styles, branding used in copywriting, briefs for copywriting, audience & culture, copy for digital channels, rules, laws, and ethics.

On/off page SEO, planning & implementation skills, benefits and how it works, measurement, visibility & warnings, best practice & optimising, keywords, rankings, organic vs PPC, link building, SEO vs SMO.

Search advertising platforms, remarketing, keywords/phrases & match types, campaign structure, PPC brief & tasks, planning tools, advertising copy, campaign types and data, metrics and measuring success.

What is a website? Web terms, clients and applications, hosting, search engines and crawlers, links, https, TSL / SSL & cookies, cyber security, file formats, introduction to HTML, Google campaign tracking codes, static vs dynamic websites, creating blogs and websites.

Introduction to podcasts, newsletters, email, brochures, flyers, leaflets, blogs, slides, infographics, digital broadcast, social media, press releases, web pages, non-linear media, tips on creating great content, types of audience, 7 stages of design, tone and proofreading.

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The apprenticeship is designed to meet the requirements for Affiliate Membership of the Chartered Institute of Marketing (CIM).

Delivery Model

The course is delivered through once monthly full-day workshops and coaching from an experienced marketing professional, as well as a virtual classroom and pre-recorded lessons. We deliver nationally so check out the brochure to get the details and the prospectus to get an idea of some of the other apprenticeship programmes run by JGA.

All teaching is presently delivered remotely and there is an active programme of starts despite Covid-19.

Cohorts are accelerating off the job learning to provide stimulation and connection for furloughed apprentices. The second benefit from starting now is that in effect apprentices are trained whilst the majority of their employment costs are being covered by the government.

Our Clients

Clients with marketing apprentices with JGA include:

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