Marketing Assistant Apprenticeship Level 3

Duration: 18 months

The JGA Group is delighted to work closely in partnership with the Data & Marketing Association to drive forward the number of apprentices in marketing roles, bring diversity to the sector’s development and embrace the role of brand, digital and data in today’s marketing.

We are thrilled to be able to include within the apprenticeship Student membership of the Institute of Data & Marketing (IDM) and the opportunity to achieve the IDM’s official qualification, the Award in Marketing.

Marketing Assistants contribute to the implementation of the marketing strategy and plans. They are responsible for delivering day-to-day marketing activities across multiple platforms, channels and systems that are essential to the marketing function and activities of the company.

Typically they are the first point of contact for day-to-day activities in the marketing function and supervised by a member of staff with greater marketing skills, knowledge and experience. It is a common entry route for many marketing professionals who later progress into more senior positions.

Typical job titles include Marketing assistant, Marketing communications assistant, Marketing campaigns assistant, Brand assistant and Promotional assistant.

JGA has a strong record with new apprenticeship training with the vast majority of apprentices have who reach assessment achieving merit and distinction. Large organisations such as Homeserve Plc, Mencap, Thales, WMCA and Perrys trust us to deliver high-quality marketing apprenticeships.

The Programme

This programme introduces marketing principles, sales segmentation strategy, copywriting and digital and social channel expertise and provides a solid base for a new entrant to the marketing profession.

Business Environment

Industry sectors, types of business, supply & demand, SMART, PESTLE, SWOT, research skills, Belbin team roles, how to plan & co-ordinate work and marketing plans.

Sales, Segmentation and Strategy

Marketing and brand theory, how marketing fits into an organisation, customer journey, competitors, market segmentation, product lifecycle, stakeholder influencing and engagement, the sales funnel, key elements of CRM, engaging customers via social media, processing sales leads, creating and interpreting briefs, research, data and insights.

Copywriting and Etiquette

Copywriting frameworks, communications channels & platforms for copywriting, communication styles, branding used in copywriting, briefs for copywriting, audience & culture, copy for digital channels, rules, laws, and ethics.

Social Media Concepts and Branding

Use of relevant social media channels, pros and cons of customer interaction, branding social channels, scheduling tools, vision, strategies and goals, mobile social marketing, branding and guidelines, policies, advertising and responses.

(SEO) Search Engine optimisation

On/off page SEO, planning & implementation skills, benefits and how it works, measurement, visibility & warnings, best practice & optimising, keywords, rankings, organic vs PPC, link building, SEO vs SMO.

(PPC) Pay Per Click

Search advertising platforms, remarketing, keywords/phrases & match types, campaign structure, PPC brief & tasks, planning tools, advertising copy, campaign types and data, metrics and measuring success.

Delivering Digital Content

Websites and web development, file formats associated with web development, website security

Types of Content and Channels

Content marketing and why is it important, different types of content, digital vs traditional channels, emails and e-Newsletters, tips on creating great content, types of audience, 7 stages of design, tone and proofreading.

The apprenticeship is designed to meet the requirements for Affiliate Membership of the Chartered Institute of Marketing (CIM).

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Delivery

The course is delivered through once monthly full-day seminars and coaching from an experienced marketing professional, as well as a virtual classroom and pre-recorded lessons. We deliver nationally. All teaching is presently delivered remotely.

Get in touch to see how we can help your organisation

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