Digital Marketer Apprenticeship Level 3
Duration: 18 months
A digital marketer defines, designs, builds and implements digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
Run by passionate digital marketers with real-world experience, this personalised and engaging 15/18 month programme is a great entry point into digital marketing teams.
The programme includes qualifications for marketing or coding and leads to eligibility for CIM, BCS and Register of IT Technicians.
Typical job roles include Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive and Analytics Executive.
The course modules are:
- Business Environment
- Sales, Segmentation & Strategy (Know your Customers)
- Sales, Segmentation & Strategy (Reaching your Customers)
- Copywriting & Etiquette (Communicating with your Customers)
- Social Media & Branding (Influencing the Market)
- Social Media & Branding (Branding Guidelines)
- Search Engine Optimisation (Continuous Planning & Managing)
- Improving Digital Channel Performance – Pay per Click
- Web Development Principles
- Web Creation
- Google Analytics
During the course learners will take three knowledge-based exams:
- KM1 – Principles of Coding
- KM2 – Principles of Digital Marketing
- KM3 – Google Individual Qualification
The KM3 Google Individual Qualification is a globally recognised badge of online marketing competence.
Completion of the apprenticeship allows access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
The course is delivered through once monthly full day seminars plus coaching from a marketing professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.
All teaching is presently delivered remotely and there is an active programme of starts despite Covid-19.
Get in touch to see how we can help your organisation
This form is for employers or people already in a job role that could lead to an apprenticeship. If you are looking for a new job, please visit our vacancies page.
Meet the Team
Anthony Milner | Digital & Creative Tutor
Anthony is an experienced digital marketing tutor and mentor who has led apprentices through courses in PR, digital marketing and content production. For his former professional photography business, Anthony used social media and marketing principles to startup and grow the business to three sites.
He is now our lead digital marketing tutor, enabling apprentices to draw on his real-life experience of implementing digital marketing in a commercial context.