The apprenticeship will last from 15-18 months, 15 months will be dedicated to on-programme learning and then 3 months for End-Point Assessment. The knowledge is broken down into 3 different modules:
- Principles of online and offline marketing
- Digital marketing business principles
- Principles of coding
Learners will also be assessed on skills and behaviours.
Apprentices will closely work within the marketing team and overview the marketing plan of that organisation which will determine their daily roles and responsibilities. The course will be delivered through classroom sessions once a month, as well as virtual classrooms and pre-recorded lessons. Apprentices are also required to complete 20% off the job training.