Digital Marketer Apprenticeship Level 3

Duration: 15-18 months

A digital marketer defines, designs, builds and implements digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

Run by passionate digital marketers with real-world experience, this personalised and engaging 15/18 month programme is a great entry point into digital marketing teams.

The programme includes qualifications for marketing or coding and leads to eligibility for CIM, BCS and Register of IT Technicians.

Typical job roles include Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive and Analytics Executive.

The Programme 

The course modules are:

  • Business Environment
  • Sales, Segmentation & Strategy (Know your Customers)
  • Sales, Segmentation & Strategy (Reaching your Customers)
  • Copywriting & Etiquette (Communicating with your Customers)
  • Social Media & Branding (Influencing the Market)
  • Social Media & Branding (Branding Guidelines)
  • Search Engine Optimisation (Continuous Planning & Managing)
  • Improving Digital Channel Performance – Pay per Click
  • Web Development Principles
  • Web Creation
  • Google Analytics

While on programme JGA’s digital marketer apprentices undertake the Google Analytics qualification – a widely recognised badge of online marketing competence.

During the course learners will take three knowledge-based exams:
  • KM1 – Principles of Coding
  • KM2 – Principles of Digital Marketing
  • KM3 – Google Individual Qualification

Every apprentice will have the opportunity for an #ExcellentOrganisations field visit to better understand how other experts use marketing technology.

Completion of the apprenticeship allows access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Delivery Model

The course is delivered through once monthly full day seminars plus coaching from a marketing professional as well as virtual classroom and pre-recorded lessons. We deliver nationally.

All teaching is presently delivered remotely and there is an active programme of starts despite Covid-19.

Get in touch to see how we can help your organisation

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Meet the Team

Anthony Milner - Digital Marketing Tutor

Anthony Milner | Digital & Creative Tutor

Anthony is an experienced digital marketing tutor and mentor who has led apprentices through courses in PR, digital marketing and content production.  For his former professional photography business, Anthony used social media and marketing principles to startup and grow the business to three sites.

He is now our lead digital marketing tutor, enabling apprentices to draw on his real-life experience of implementing digital marketing in a commercial context.

Some of our Clients

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