Getting started with your apprenticeship

Welcome to your Multi-Channel Marketer Apprenticeship with The JGA Group! This page will help you get started with your apprenticeship.

On this page:

Apprenticeship overview

The Multi-Channel Marketer apprenticeship programme is an 17-month programme and the standard is made up of 4 core modules. Seminars are held remotely via Teams, supplemented with online learning tools and self-study materials. Progress is recorded via an online tool (OneFile).

Module summary

  • The marketing mix
  • How marketing fits into an organisation
  • Finding your business’s audience
  • Common marketing channels

  • Creating a mission statement
  • Business structure and organisation
  • Competitor analysis
  • Core metrics and measurements
  • Project management
  • Marketing planning
  • Budget setting and management
  • Rules and regulations
  • The ethics of marketing

  • Online marketing channels
  • Emerging marketing channels
  • Working with external suppliers
  • Email marketing
  • SEO and PPC
  • Social media
  • Copywriting techniques
  • Content creation using AI
  • Audio and video content

  • What branding is, how to communicate a brand
  • Tangible and intangible branding
  • Analysing brand identity and impact
  • Applying branding
  • Promoting a brand
  • Measuring brand effectiveness
  • Offline marketing channels

  • The sales funnel
  • Segmentation, targeting, positioning
  • Customer relationship marketing
  • The power of personalisation
  • Audience research
  • Aims and objectives
  • Community management tools

Your tutors & coaches

Scott Goodacre

Scott Goodacre
Tutor & Coach

Email
Iain Pickles

Iain Pickles
Coach & Progress Adviser

Email

Explaining the roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your e-portfolio: OneFile

We use OneFile as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace development plan.

Our training video covers all the key features of OneFile you need to know. Visit the Support and FAQs page if you have questions or issues.

Mandatory safeguarding training

The JGA Group is strongly committed to practices that protect children, young people and adults from the risk of abuse, neglect or significant harm. Staff recognise and accept their responsibility to develop an awareness of the risks and issues involved with Safeguarding.

At the beginning of your apprenticeship, you will be asked to complete a JGA Safeguarding learning aim. This will introduce you to key topics within safeguarding, radicalisation and extremism, and british values. This shows as a separate learning aim on OneFile and an assessment plan will be assigned to you with full instructions.

Workplace Training Plan

A Workplace Training Plan is developed with you, your Line Manager and JGA to agree the off-the-job training provided. It will include any specific role related training needs you have to connect with your KSB’s (Knowledge, Skills and Behaviours) and career aspirations.

Delivery to meet the 20% off the job is defined in detail within the workplace training plan. It is a key tool to individualise the apprenticeship to your needs and that of the business.

Programmed activities

Seminars

Monthly small group full day, tutor-led seminar (or two half days)

Coaching

Monthly 1-2-1 coaching sessions with a sector expert. Your work mentor/line manager will be invited to the first part of this (60-90 minutes)

Reviews

Quarterly formal progress reviews in collaboration with your line manager and Learner Progress Advisor (2 hours)

Self-study

Pre and post seminar activities, self-directed learning and learning opportunities within your workplace

Assessment

Apprenticeship Assessment is the process at the end of your programme for you to demonstrate to a third-party assessor that you have acquired the knowledge, skills and behaviours (KSBs) set out in the Apprenticeship standard.

Learner handbook

Alongside this learner zone, the handbook will help you understand the general expectations of how each party to the apprenticeship should behave (you, your employer and us). It outlines the academic code, how to write assignments and what is unacceptable practice and includes the code of conduct which applies to you and all learners on our programmes.

Safeguarding, Prevent, welfare and british values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer

There is nothing more important than keeping you safe. If you feel you need to raise a concern about any Safeguarding matter, contact your organisation’s Safeguarding Team, or the JGA Safeguarding team at safeguarding@jga-group.co.uk.

We are committed to working together to create a fantastic learning and work experience and to ensure the highest levels of safety and wellbeing. Expand the toggles to learn more about key support topics.

We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.