Completing your apprenticeship

Gateway to completion

Once you’ve completed your on programme training you will go through gateway to completion. This is where we agree with you and your line manager that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard and are ready to undertake your final assessment.

Apprenticeship assessment

Apprenticeship assessment is the process for you to demonstrate to a third-party assessor that you have acquired the knowledge, skills and behaviours (KSB’s) set out in the apprenticeship standard.

The assessment will be carried out by an impartial Assessment Organisation, which takes responsibility for the assessment of the apprentice against the requirements of their standard.

Your assessment

During your assessment you will complete the following:

This assessment method has 2 components:

  • project with a project output (a 2500 word report)
  • presentation with questions and answers (20 minute presentation and 25 mins for Q&A)

The research and written project report will start after you have gone through the gateway. Examples of the types of projects you could submit include:.

  • Undertake research into new tools that could be used for gathering audience insights. Use the tool to gather data and make recommendations for a future marketing campaign.
  • Research and identify emerging trends and technologies and outline how these can be used to impact on marketing activities. Recommend changes that could be implemented by the organisation.
  • Analyse and evaluate a marketing campaign. Identify any strengths or weaknesses or continuing themes and develop a plan to improve future campaigns.

A formal, two-way, 60 minute conversation with an Independent Assessor to assess your competence in the knowledge, skills and behaviours required by the apprenticeship standard.

During your apprenticeship you will create a portfolio of evidence that will underpin this discussion. You will be able to refer to and illustrate your answers with evidence from your portfolio.

Top tips

Keep on top of recording evidence

Use an hour of your off the job time each week to update your OneFile journal weekly to log your OTJ training and activities. This will save you from undertaking a big job at the end when you need to reach your target to move into gateway to completion.

Challenge Yourself

You will need to deliver a presentation as part of the assessment.

Look for opportunities to practice your presentations skills as part of your job role or in your apprenticeship seminars.