During your programme

These web pages aim to provide a handy access point for information that you will need during your apprenticeship programme.

On this page:

View Learner Handbook

Your tutors & coaches

Scott Goodacre
Tutor & Coach

Email
Iain Pickles

Iain Pickles
Coach & Progress Adviser

Email

Explaining the roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your e-portfolio: OneFile

We use OneFile as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace development plan.

Our training video covers all the key features of OneFile you need to know. Visit the Support and FAQs page if you have questions or issues.

Knowledge, Skills and Behaviours

During your Multi-Channel Marketer apprenticeship, you will learn to demonstrate the following knowledge, skills and behaviours.

  • K1: Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.

  • K2: The business’ structure, vision, priorities, and objectives, and how their marketing role supports these.

  • K3: Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.

  • K4: What a marketing plan is, how it is built and its purpose.

  • K5: The importance of competitor analysis and how to undertake it.

  • K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.

  • K7: Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.

  • K8: Current and emerging technologies, software and systems which impact on marketing.

  • K9: Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.

  • K10: Principles of conducting marketing communications in an ethical and diverse manner.

  • K11: How internal stakeholders work to support the delivery of all marketing campaigns.

  • K12: Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.

  • K13: How to brief and manage external marketing suppliers.

  • K14: Adapt communications for appropriate stakeholders and internal audiences.

  • K15: The principles of content marketing, and content creation.

  • K16: Budget management and how to measure return on investment (ROI).

  • K17: The metrics for the delivery and evaluation of marketing activity

  • K18: The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.

  • K19: The campaign management process including research, planning, budgeting, implementation, and delivery.

    K20: Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software.

  • K21: The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.

  • K22: The impact marketing has on the level of customer service or the customer experience, including community management channels

  • K23: Quality management and the maintenance of online and offline assets.

  • S1: Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • S2: Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • S3: Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • S4: Use research/survey software to gather audience insight and/or evaluation to support the project.
  • S5: Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • S6: Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • S7: Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • S8: Use software to design and create marketing assets to meet the technical specification.
  • S9: Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • S10: Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • S11: Use a website content management system to publish text, images, and video/animated content.
  • S12: Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • S13: Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • S14: Identify and use data and technologies to achieve marketing objectives.
  • S15: Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • S16: Review campaigns regularly to ensure effectiveness, to optimise the results.
  • S17: Measure and evaluate campaign delivery to identify areas for improvement.
  • S18: Use data analysis tools to record, interpret and analyse customer or campaign data.

  • B1: Has accountability and ownership of their tasks and workload.
  • B2: Takes responsibility, shows initiative and is organised.
  • B3: Works flexibly and adapts to circumstances.
  • B4: Works collaboratively with others across the organisation and external stakeholders.
  • B5: Seeks learning opportunities and continuous professional development.
  • B6: Acts in a professional manner with integrity and confidentiality.

Off-the-job training

You will need to dedicate around 20% of your working hours to your learning and development, which equates to around one day a week.

Read more

How can I evidence my learning?

Your coach and tutor will work with you to best gather evidence of your training. This can take various forms.

Read more

Functional skills

Apprentices aged 16-18 at the start of the apprenticeship need a level 2 qualifications in both English and maths to complete the course. If you can provide evidence of GCSEs at A*-C or 4-9 (or equivalent eligible qualifications) you will be exempt. Otherwise, you will need to complete a functional skills qualification. Apprentices aged 19 and over without level 2 English and/or maths can choose to study functional skills level 2.

Read more

Helpful tips, tricks & techniques

We’ve compiled resources to supercharge your apprenticeship journey. Delve into our “Helpful Tips, Tricks & Techniques” guide, covering everything from polished business documents to expert minute-taking. Level up your skills for ensure your success.

Read more

Completing your apprenticeship

At the end of your programme, you will complete an apprenticeship assessment. This is when you demonstrate to a third party assessor that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard. This will only happen once yourself, your line manager and Skills Coach have agreed that you are ready.

Read more

Safeguarding, Prevent, welfare and british values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer

There is nothing more important than keeping you safe. If you feel you need to raise a concern about any Safeguarding matter, contact your organisation’s Safeguarding Team, or the JGA Safeguarding team at safeguarding@jga-group.co.uk.

We are committed to working together to create a fantastic learning and work experience and to ensure the highest levels of safety and wellbeing. Expand the toggles to learn more about key support topics.

We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.