Your work-based project will be real life and live project that will take place over a 6 – 8 week period that will need to cover all elements of the criteria.
In addition to a report, presentation and Q&A on a work-based project.
The report will be around 2,500 words and will cover the project context, your responsibilities, actions are taken (planning and execution) and an evaluation of the outcomes.
Example projects include:
- leading on the social media associated with a campaign,
- planning and execution of an event,
- creating stories/narratives to successfully engage media,
- developing public relations (PR) tactics and strategies for repositioning a client in the minds of the public.
You will deliver a 10-minute presentation to an independent end-point assessor on your project. This is followed by 25 minutes of questioning.