Getting Started
Gateway & End-point

During Your Programme

These web pages aim to provide a handy access point for information that you will need during your PR & Communications apprenticeship programme.

On this page:

View Learner Handbook

Your Tutors & Coaches

The full team involved in teaching and coaching for the PR and Comms Apprenticeship.

Dan Gordon

Daniel Gordon
Tutor

Email
Maud Davies

Maud Davies
Tutor

Email
Robin Marks

Robin Marks
Tutor & Coach

Email

Harriet Morgan
Skills Coach

Email
Iain Pickles

Iain Pickles
Coach &
Progress Adviser

Email
Sarah Jane Baynes

Sarah Jane Baynes
Skills Coach

Email
Anthony Milner - Digital Marketing Tutor

Anthony Milner
Progress Adviser

Email
Jo Cowin

Jo Cowin
Progress Adviser

Email

Melanie Clarke
Progress Adviser

Email

Explaining the Roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your E-Portfolio: OneFile

We use One File as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.

We will provide you with training on how to use OneFile as well as ongoing support when it is needed. You can access the OneFile support page and book training via the buttons below. Contact laura.maria@jga-group.co.uk if you need more help.

Access OneFile
Support & FAQs
Book Training

Laura Maria
Systems Support Executive

Email

Knowledge, Skills and Behaviours

During your Public Relations & Communications Assistant apprenticeship, you will learn to demonstrate the following knowledge, skills and behaviours.

A PR & Communications Assistant has the skills to:

  • Use IT effectively to support campaigns – can use bespoke social media / PR software, such as media databases and media monitoring tools to deliver activity.

  • Build effective relationships & interpersonal communications – including developing contacts within the media and presenting ideas to stakeholders, colleagues and other interested parties in formal and informal settings.

  • Assist campaigns by carrying out many support tasks – including desk research, event co-ordination, database management and reporting in compliance with agreed service / performance levels.

  • Produce content (including but not limited to press releases, policy statements social media posts, leaflets, op-eds, feature pitches, live events) by using an accurate and effective written communication style tailored to different audiences and media.

  • Support production of non-written content, e.g. film production management, producing short user generated style content, live video streaming, social image creation, infographic production.

  • Distribute content produced to maximise positive communications opportunities by:
    • Using media relations process, pitching in stories as directed.
    • Creating media / influencer lists for use by colleagues when required.
    • Using all key digital / social channels, networks and platforms.
    • Using search marketing techniques, email marketing and paid media. Including the use of Google, Facebook and Twitter Business Manager tools.
  • Use IT effectively to support campaigns – can use bespoke social media / PR software, such as media databases and media monitoring tools to deliver activity.
  • Build effective relationships & interpersonal communications – including developing contacts within the media and presenting ideas to stakeholders, colleagues and other interested parties in formal and informal settings.
  • Assist campaigns by carrying out many support tasks including desk research, event co-ordination, database management and reporting in compliance with agreed service / performance levels.
  • Produce content (including but not limited to press releases, policy statements social media posts, leaflets, op-eds, feature pitches, live events) by using an accurate and effective written communication style tailored to different audiences and media.
  • Support production of non-written content, e.g. film production management, producing short user generated style content, live video streaming, social image creation, infographic production.
  • Distribute content produced to maximise positive communications opportunities by:
    • Using media relations process, pitching in stories as directed.
    • Creating media / influencer lists for use by colleagues when required.
    • Using all key digital / social channels, networks and platforms.
    • Using search marketing techniques, email marketing and paid media. Including the use of Google, Facebook and Twitter Business Manager tools.
  • Evaluate results by:
    • Using appropriate systems and software to accurately log and archive content outputs and results (e.g. coverage, social media reach, event attendance).
    • Reporting back on findings and activity in a meaningful way to your manager.
    • Analysing the impact of communications activity, using quantitative data and updating analytical dashboards.
  • Proactively updating colleagues on progress and flagging time slippages well in advance and managing your line manager’s expectations.
  • An awareness of pressures other members of the team may be facing and the need to offer support where necessary.
  • An enthusiastic and can-do attitude, participating in all required training – and then sharing knowledge with other team members.
  • Commitment to getting the job done wherever it is and however long it takes.
  • Punctuality, reliability and personal responsibility.
  • Creativity in the development of new ideas and in overcoming challenges which may be faced in delivery of the communications programme.
View the official apprenticeship standard

Off-the-Job Training

It is a funding requirement that apprentices need to dedicate 20% of their working hours to their learning and development, this equates to around one day per week. This doesn’t mean that you get a day off each week, but you do need to be undertaking new learning.

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How Can I Evidence My Learning?

Your coach and tutor will work with you to best gather evidence of your training. This can take various forms;

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Functional Skills

Each Apprenticeship standard requires you to hold a certificate to at least a Level 2 in Math and English. If you do not have copies of your certificates, or if they are not held on the learner record service, then you will need to undertake the Functional Skills course.

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Completing Your Apprenticeship

End Point Assessment (EPA) is the process at the end of your programme for you to demonstrate to a third party assessor that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard. This will only happen once yourself, your line manager and Skills Coach have agreed that you are ready.

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Safeguarding, Prevent, Welfare & British Values

Susan Prestridge
Susan PrestridgeSafeguarding & Prevent Officer
There is nothing more important than keeping you safe. If you or someone you know is at risk, click on the button below to raise your concerns.

We are strongly committed to practices that protect your from risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

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Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

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We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

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We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

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We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

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The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.

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There is a code of conduct which applies to you and all learners on JGA’s programmes. This lays out the expectations for your behaviour whilst on the apprenticeship.

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