Completing Your Apprenticeship


Once you’ve completed your on-programme training you will go through Gateway. This is where we agree with you and your line manager that you have acquired the knowledge, skills and behaviours set out in the Apprenticeship standard and are ready to undertake end point assessment.

End Point Assessment (EPA)

EPA is the process at the end of your programme for you to demonstrate to a third-party assessor that you have acquired knowledge, skills and behaviours (KSB’s) throughout your training set out in the Apprenticeship standard.

The EPA will be carried out by an End Point Assessment Organisation (EPAO). The EPAO is an impartial organisation which takes responsibility for the final assessment of the apprentice against the requirements of their apprenticeship.

Your Assessment

During EPA, you will complete the following:

  • Completion of a work-based project where you will demonstrate your marketing skills through the development of an end-to-end marketing plan.
  • A formal business report about the project (4000 words)
  • A 20 minute presentation to an independent assessor based on the report followed by 30 minutes of Q&A
  • A 70-minute structured discussion between the apprentice and the Independent Assessor to assess your competence in the knowledge, skills and behaviours required by the apprenticeship standard.

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