During Your Programme

These web pages aim to provide a handy access point for information that you will need during your apprenticeship programme.

On this page:

Your Tutors & Coaches

Kim Watts

Kim Watts
Programme Lead,
Tutor

Kat Knights

Kathryn Knights
Skills Coach & Adviser

Lisa Hallett
Skills Coach

Explaining the Roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your E-Portfolio: OneFile

We use One File as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.

Our training video covers all the key features of OneFile you need to know. Visit the Support and FAQs page if you have questions or issues.

Knowledge, Skills and Behaviours

During your Marketing Manager apprenticeship, you will learn to demonstrate the following knowledge, skills and behaviours.

Knowledge

  • The principles and theories of marketing that support the strategic marketing process, e.g. the extended marketing mix (7P’S: Product, Price, Place, Promotion, Physical environment, Process, People), marketing management processes, product development and how to apply and align these to the business plan and strategic objectives
  • Brand development and safeguarding, including the analysis and planning of how a brand is perceived in the market, value propositions and delivery of tangible elements such as product pricing, packaging etc
  • Consumer and organisational behaviour theories and concepts, including the customer (business 2 business/consumer) decision making process and how that influences marketing strategy
  • Advanced stakeholder management and the application of customer relationship management (CRM), both internal and external, to facilitate the delivery of marketing plans
  • Marketing Communication planning models and budgetary methodologies.

  • Their organisation’s vision, mission, values, strategy, plans, stakeholders, customers and competitors to support the decision and planning process
  • The wider business perspective in which marketing operates nationally and internationally, including the influences of the internal and external market/sector, the opportunities, challenges and issues it faces, and how marketing can address these
  •  How to measure and deliver Return on Investment in relation to marketing activities and plans
  • The relevant industry/sector-specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.

  • Effective market research and evaluation techniques and methods and how to use the results to inform marketing planning and activities
  • Reliable information sources and how to use these to deliver measurable improvements to marketing activities, including how metrics are used to measure these
  • New and emerging trends and themes in marketing.

  • The principles of product and service design and implementation and portfolio management
  • The features and benefits of different marketing communications, and routes to market, and how to leverage these to maximum effect, including the use of appropriate digital channels and systems.

Skills

  • Lead and implement a clear marketing plan and strategy, linked to business requirements to sustain a marketing advantage
  • Develop effective marketing campaigns and channels, assessing their features and benefits to best meet business requirements and customer needs
  • Develop detailed integrated marketing plans for all products/ services using offline and digital media tools  – works with marketing team/ specialist agencies to do this.

  • Influence, negotiate and persuade at senior level collaborating with a wide range of stakeholders internally and externally to gain support/backing for marketing delivery
  • Act as a consultant, providing professional marketing advice to stakeholders around the business or to external clients as relevant
  • Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy.

  • Oversee, manage and approve key marketing activities/projects
  • Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed.

  • Effectively plan and manage the marketing budget, deliver on strategic objectives, and evaluate and justify return on marketing investment
  • Effectively engage, negotiate and manage third party suppliers and internal stakeholders.

  • Effectively evaluate marketing activities using measurement data and analytics to identify relevant key performance indicators (KPI) and return on marketing investment (ROI) in order to meet business objectives
  • Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities.

  • Seek out opportunities to increase income generation and gain new business e.g. new products, markets and services as relevant
  • Construct a robust buness case in support of marketing activities/plans
  • Effectively manage and develop stakeholder relationships at senior level
  • Assess business risks and reputational impacts of marketing activities.

  • Inspire and motivate internally and externally to deliver marketing plans effectively, acting as a role-model for marketing best practice and taking responsibility for improving their own and the team’s and/or stakeholder performance, as relevant.

  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, inform search engine marketing, produce reports and deliver copy
  • Actively interrogate systems and information sources to make judgements on when to introduce new ways of working/identify new systems/processes to improve marketing activities or address those new requirements and /or marketing trends.

Behaviours

  • An ability to anticipate and adapt to change
  • A highly motivated and driven approach acting with courage to drive through necessary changes and deliver difficult or long-term projects.

  • A creative and innovative approach
  • An analytical mind, with an insight and ideas driven approach to meet business benefits and inspire action in others.

  • A willingness to learn from mistakes, as not all activities go to plan, and improve future delivery/campaigns as a result
  • They act as a role model for marketing activities and business changes within the team and organisation, taking others with them. 

  • A high level of professionalism, reliability and dependability with a passion for the customer, also encouraging those behaviours in others
  • A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others
  • Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity, they act as a role model for that behaviour.

Off-the-Job Training

You will need to dedicate around 20% of your working hours to your learning and development, which equates to around one day a week.

How Can I Evidence My Learning?

Your coach and tutor will work with you to best gather evidence of your training. This can take various forms.

Functional Skills

Each Apprenticeship standard requires you to hold a certificate to at least a Level 2 in Math and English. If you do not have copies of your certificates, or if they are not held on the learner record service, then you will need to undertake the Functional Skills course.

Completing Your Apprenticeship

End Point Assessment (EPA) is the process at the end of your programme for you to demonstrate to a third party assessor that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard. This will only happen once yourself, your line manager and Skills Coach have agreed that you are ready.

Safeguarding, Prevent, Welfare & British Values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer
There is nothing more important than keeping you safe. If you or someone you know is at risk, click on the button below to raise your concerns.

We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.

There is a code of conduct which applies to you and all learners on our programmes. This lays out the expectations for your behaviour whilst on the apprenticeship.