Completing Your Apprenticeship


Once you’ve completed your on programme training you will go through gateway. This is where we agree with you and your line manager that you have acquired the knowledge, skills and behaviours set out in the Apprenticeship standard and are ready to undertake end point assessment.

End Point Assessment (EPA)

EPA is the process at the end of your program for you to demonstrate to a third-party assessor that you have acquired knowledge, skills and behaviours (KSB’s) throughout your training set out in the Apprenticeship standard.

The EPA will be carried out by an End Point Assessment Organisation (EPAO). The EPAO is an impartial organisation which takes responsibility for the final assessment of the apprentice against the requirements of their apprenticeship.

Your assessment

During EPA, you will complete the following

  • 90 minutes online test with 50 knowledge based questions
  • Completion of a work-based project where you will demonstrate your marketing skills through the actual delivery of a marketing activity.
  • A formal business report about the project (3500 words)
  • A 10 minute presentation to an independent assessor based on the report followed by 20 minutes of Q&A
  • A 50-minute structured discussion between the apprentice and the Independent Assessor to assess your competence in the knowledge, skills and behaviours required by the apprenticeship standard.

Resources for End Point Assessment

There are templates and further docs available in OneFile under Resources/Marketing Executive/EPA docs.

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