Completing your apprenticeship

Gateway to completion

Once you’ve completed your on programme training you will go through gateway to completion. This is where we agree with you and your line manager that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard and are ready to undertake your final assessment.

Apprenticeship assessment

Apprenticeship assessment is the process for you to demonstrate that you have acquired the knowledge, skills and behaviours (KSB’s) set out in the apprenticeship standard.

The assessment will be carried out by an impartial Assessment Organisation, which takes responsibility for the assessment of the apprentice against the requirements of their standard.

Your assessment

During your assessment you will complete the following:

  • 90 minutes online test with 50 knowledge based questions

  • Completion of a work-based project where you will demonstrate your marketing skills through the actual delivery of a marketing activity.
  • A formal business report about the project (3500 words)
  • A 10 minute presentation to an independent assessor based on the report followed by 20 minutes of Q&A

  • A 50-minute structured discussion between the apprentice and the Independent Assessor to assess your competence in the knowledge, skills and behaviours required by the apprenticeship standard.

Resources for assessment

There are templates and further docs available in OneFile under Resources/Marketing Executive/5. EPA Templates Guidance and Examples.

Top tips

Professional Discussion

It’s me, myself and I! The assessor wants to hear what you have done NOT what your team or organisation does in general.

Take your time and give a full story for each question – what you did, how you did it, why you did it, who helped you.

Be Proactive

Try to consider the project you would like to get involved with as early as possible to give yourself time to complete it.

Your coach will support you through this and will be able to answer questions.
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