During your programme

These web pages aim to provide a handy access point for information that you will need during your apprenticeship programme.

On this page:

View Learner Handbook

Your tutors & coaches

Daniel Gordon

Daniel Gordon
Tutor

Email

Anthony Milner
Tutor & Skills Coach

Email

Annabel Chow
Skills Coach & Progress Adviser

Email
Hannah Kowzun

Hannah Kowszun
Skills Coach & Progress Adviser

Email

Explaining the roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your e-portfolio: OneFile

We use OneFile as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace development plan.

Our training video covers all the key features of OneFile you need to know. Visit the Support and FAQs page if you have questions or issues.

Knowledge, Skills and Behaviours

During your Marketing Executive apprenticeship you will learn to demonstrate the following knowledge, skills and behaviours.

Knowledge

  • The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix (7P’S: Product, Price, Place, Promotion, Physical environment, Process, People), product development, and segmentation
  • The concepts of brand positioning and management and implementing process to support corporate reputation
  • The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross-functional relationships internally, and channel and customer relationships externally.

  • The characteristics and plans of the business and sector they work within, including their vision and values
  • How marketing contributes to achieving wider business objectives
  • The target audience’s decision making process and how that can influence marketing activities
  • The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.

  • The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources, and when to use quantitative and qualitative methods.

  • Basic principles of product development and product/service portfolios
  • The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution
  • The features and benefits of different marketing communications channels and media, both digital and offline, and when and how to apply these.

Skills

  • Coordinate and maintain key marketing channels (both digital and offline)
  • Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
  • Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate.

  • Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
  • Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.

  • Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
  • Coordinate several marketing campaigns/projects/events to agreed deadlines
  • Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.

  • Monitor project budgets within their scope of work using appropriate systems and controls.

  • Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
  • Assimilate and analyse data and information from a range of sources to support marketing activities
  • Evaluate data and research findings to derive insights to support improvements to future campaigns.

  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
  • Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.

Behaviours

  • A tenacious and driven approach to see projects through to completion
  • Being a proven ‘self-starter’ and have an adaptable approach to meet changing work priorities.

  • A creative and analytical mind, with a willingness to think of new ways of doing things
  • They come up with ideas and solutions to support the delivery of their work.

  • A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.

  • A high level of professionalism, reliability and dependability with a passion for the customer
  • A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others
  • Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity.

The Marketing Club

JGA Marketing Executive learners receive free membership to The Marketing Club.

Delivered by The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body, The Marketing Club helps bridge the gap between learning and the workplace by connecting apprentices with industry insight, professional networks and practical career development opportunities.

You will be contacted directly by the CIM with more information around 3 months into your course.

What you’ll gain access to:

  • Expert-led webinars and live sessions with marketing professionals
  • Practical marketing guides and templates to support day-to-day tasks
  • Industry blogs, articles and career advice
  • Access to MyDevelopment – CIM’s personal development platform with interactive learning tools and e-learning content
  • Industry reports and editorial content to support learning and research
  • Opportunities to connect with marketing professionals, academics and peers from around the world
  • Resources designed to help build employability and prepare for future careers in marketing

Off-the-job training

You will need to dedicate around 20% of your working hours to your learning and development, which equates to around one day a week.

Read more

How can I evidence my learning?

Your coach and tutor will work with you to best gather evidence of your training. This can take various forms.

Read more

Functional skills

Apprentices aged 16-18 at the start of the apprenticeship need a level 2 qualifications in both English and maths to complete the course. If you can provide evidence of GCSEs at A*-C or 4-9 (or equivalent eligible qualifications) you will be exempt. Otherwise, you will need to complete a functional skills qualification. Apprentices aged 19 and over without level 2 English and/or maths can choose to study functional skills level 2.

Read more

Helpful tips, tricks & techniques

We’ve compiled resources to supercharge your apprenticeship journey. Delve into our “Helpful Tips, Tricks & Techniques” guide, covering everything from polished business documents to expert minute-taking. Level up your skills for ensure your success.

Read more

Completing your apprenticeship

At the end of your programme, you will complete an apprenticeship assessment. This is when you demonstrate to a third party assessor that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard. This will only happen once yourself, your line manager and Skills Coach have agreed that you are ready.

Read more

Safeguarding, Prevent, welfare and british values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer

There is nothing more important than keeping you safe. If you feel you need to raise a concern about any Safeguarding matter, contact your organisation’s Safeguarding Team, or the JGA Safeguarding team at safeguarding@jga-group.co.uk.

We are committed to working together to create a fantastic learning and work experience and to ensure the highest levels of safety and wellbeing. Expand the toggles to learn more about key support topics.

We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.