Content Creator - Level 3 Apprenticeship

During Your Programme

These web pages aim to provide a handy access point for information that you will need during your Content Creator apprenticeship programme.

On this page:

Your Tutors & Coaches

Anthony Milner - Digital Marketing Tutor

Anthony Milner
Tutor & Coach

Paula Wakelin

Paula Wakelin
Progress Adviser

Explaining the Roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your E-Portfolio: OneFile

We use OneFile as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.

Our training video covers all the key features of OneFile you need to know. Visit the Support and FAQs page if you have questions or issues.

Knowledge, Skills and Behaviours

During your Content Creator apprenticeship, you will learn to demonstrate the following knowledge, skills and behaviours.

K1: The principles and process of setting a budget to produce content.

K2: The methods used to segment and understand core audiences and how to plan content for these.

K3: Availability of data and its use to inform decision making when identifying channels, formats and platforms for content creation.

K4: The end-to-end production workflow process for the organisation, the key stages, and own role within this

K5: The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, GDPR, web accessibility and non-disclosure agreements.

K6: Personal and employer responsibilities regarding data protection and data sharing, the potential impact on a business and the regulations that cover this.

K7: How to identify the commercial drivers for a client/customer.

K8: The importance of brand, brand awareness, brand purpose, branding guidelines and the intended audience within a brief.

K9: Where content creation fits within a marketing strategy.

K10: How tone of voice can be adapted effectively to reflect the content.

K11: How audiences and their behaviours differ across channels and platforms and the different communication styles that could be used.

K12: How creative content can be used across multiple channels and platforms, and how the platform chosen affects the content production.

K13: The different styles of writing that can be used according to the type of content, channel and platform required.

K14: Correct use of grammar, punctuation, spelling and inclusive language.

K15: The principles of writing persuasive copy for a person or group or to raise brand awareness.

K16: The principles applied to create or capture visuals and audio when using standard packages and equipment.

K17: Where to source, adapt and edit content from.

K18: How to organise, structure and label content effectively, methodically and securely to enable efficient search and retrieval.

K19: How web pages are published and how the content can be optimised to ensure high rankings in search engine results.

K20: The importance of clearly articulating requirements and how this can influence priorities for a campaign.

K21: How communication styles can be adapted to suit different audiences.

K22: How to plan content delivery against the schedule.

K23: The principles for creating an effective campaign with measurable outcomes.

K24: The principles of mapping user journeys to ensure content is focused on maximising engagement.

K25: Ways/methods of engaging with audiences, how to respond to evolving situations, recognise potential threats/issues and when to escalate these.

K26: How to evaluate the success of the campaign against the objectives using available data.

K27: How to keep up to date with existing and evolving content tools, platforms, trends and talent.

K28: Approaches to managing and marketing own skills and services.

K29: The culture of the organisation in which they are working, the commercial pressures, project deadlines and organisational working practices.

K30: How the structures, regulation and funding of organisations affects creative media activities.

S1: Interpret the aims of the brief.

S2: Research ideas and concepts to meet the brief.

S3: Evaluate brand requirements and brand guidelines.

S4: Prepare a mood board or other visual aid for the content to be created.

S5: Present ideas, pitches and proposals for creative content to be further developed.

S6: Storyboard and outline script their ideas for content to be developed.

S7: Interpret data, consider its integrity and use it to inform content.

S8: Develop accessible written content for different platforms and devices.

S9: Apply best practice and inclusive language when creating content.

S10: Write and edit copy or scripts for use on different channels and platforms.

S11: Create or capture visuals and audio using standard packages and equipment.

S12: Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.

S13: Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.

S14: Identify and recommend the platform/s or channel/s to use for the media campaign.

S15: Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.

S16: Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.

S17: Monitor user experience to ensure content is focused on maximising engagement.

S18: Analyse the differences between audiences using audience segmentation techniques and data.

S19: Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.

S20: Use continuing professional development planning to support own current and future training and development needs.

S21: Operate effectively within the production workflow to meet production timelines.

B1: Committed to producing high quality creative content.

B2: Team-focussed and works effectively with colleagues and others.

B3: Acts in a way that builds and maintains positive relationships with customers.

B4: Takes ownership of work and strives to achieve quality content.

B5: Acts in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace.

B6: Committed to keeping up to date with new technologies and industry best practice.

B7: Reflects on the results of the content created and identifies areas for improvement.

Off-the-Job Training

You will need to dedicate around 20% of your working hours to your learning and development, which equates to around one day a week.

How Can I Evidence My Learning?

Your coach and tutor will work with you to best gather evidence of your training. This can take various forms.

Functional Skills

Each Apprenticeship standard requires you to hold a certificate to at least a Level 2 in Math and English. If you do not have copies of your certificates, or if they are not held on the learner record service, then you will need to undertake the Functional Skills course.

Helpful Tips, Tricks & Techniques

We’ve compiled resources to supercharge your apprenticeship journey. Delve into our “Helpful Tips, Tricks & Techniques” guide, covering everything from polished business documents to expert minute-taking. Level up your skills for ensure your success.

Completing Your Apprenticeship

End Point Assessment (EPA) is the process at the end of your programme for you to demonstrate to a third party assessor that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard. This will only happen once yourself, your line manager and Skills Coach have agreed that you are ready.

Safeguarding, Prevent, Welfare & British Values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer
There is nothing more important than keeping you safe. If you or someone you know is at risk, click on the button below to raise your concerns.
We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.

There is a code of conduct which applies to you and all learners on our programmes. This lays out the expectations for your behaviour whilst on the apprenticeship.