Branded by Apprentices

JGA’s End-Point Assessment organisation has been rebranded – by apprentices! We challenged our marketing and communication apprentices to design a fresh new look for our EPA organisation.

What is End-Point Assessment?

End-Point Assessment is the final assessment of an apprentice. It tests the knowledge, skills and behaviours necessary for competence in their job role.

EPA is separate to any qualifications or other assessment that the apprentice may undertake during the on‑programme stage of the apprenticeship.

The Story Behind Progress Minded

Upon seeing the need for a separate brand for the EPA organisation (EPAO) we took the opportunity to prove to ourselves and everyone else what apprenticeships can really do for the apprentices themselves, and for their employers, by running a re-branding competition. An opportunity taken by six amazing apprentices from across the PR & Communications, Marketing Executive, and Content Creator programmes.

The prizes were two-fold, Amazon vouchers plus perhaps the most exciting prize, the opportunity to see their ideas given life!

The Design Brief:

Create a pitch and presentation for branding JGA’s new EPAO. The presentation must include specific brand elements:

  • Name, Logo & Strap-line
  • Icons, Colour & Photography
  • Typography, Messaging & Tone of Voice

The best concept to be decided by a panel of experts including Managing Director Richard Goodwin, EPAO Director Cherie Heaven and Luke Smith, Director, Infiniti Graphics (Ely).

The Entries

The six apprentices worked over a period of months in two teams, Team Tridentity and Team Midas, meeting only remotely. Despite this limitation they researched the topics and the company culture, worked collaboratively and created absolutely bespoke designs in answer to the challenge. Next they had to present their ideas in a formal pitch to the experts.

Team Tridentity were very cunning, acting like an agency by presenting three options to maximise their chances of winning the competition. Team Midas went all in on one stunning concept.

Each team provided multiple treatments.

By Tridentity

By Midas

And the winner was … ‘Progress Minded‘ by Team Tridentity. Not only was their work outstanding, but the quality of their presentation compared favourably with any but the absolute biggest agencies.

Congratulations for brilliant work go to:

  • Tom Davidson of Salford City College (L4 marketing executive)
  • Hope Jones of the Pension Protection Fund (L4 PR & communications), and
  • Jamie Moore of Bolton at Home (L4 marketing executive)

Check out the winning pitch slides here or see Team Tridentity talking about their experiences in the video below.

Special thanks go to Iain Pickles for managing the project and to Anthony Milner and Robin Marks, marketing, events and comms expert coaches for supporting the teams.

Tridentity Tell Us What They’ve Learned

The new branding went live in January 2021. Check out its full glory at Watch this short video to hear Tridentity explaining what they’ve learned.

Jubril Enyoisi, JGA’s Head of Brand and Communications commented

“Watching our apprentice bring their ideas from concept to pitch and final production was inspiring!

The project brought learners from across the provision together in a time where community and communication can make all the difference in building a service that will stand the test of time.

Each apprentice has genuinely gained invaluable experience to carry forward into their careers.”

JGA specialises in marketing and communications apprenticeships so do please find out more.

If you know any employer or training provider looking for a better EPA in our focus areas of IT apprenticeships and business & management apprenticeships then do please point them in the direction of Progress Minded.