The six apprentices worked over a period of months in two teams, Team Tridentity and Team Midas, meeting only remotely. Despite this limitation they researched the topics and the company culture, worked collaboratively and created absolutely bespoke designs in answer to the challenge. Next they had to present their ideas in a formal pitch to the experts.
Team Tridentity were very cunning, acting like an agency by presenting three options to maximise their chances of winning the competition. Team Midas went all in on one stunning concept.
Each team provided multiple treatments.