Branded by Apprentices

JGA’s End-Point Assessment organisation has been rebranded – by apprentices! We challenged our marketing and communication apprentices to design a fresh new look for our EPA organisation.

What is End-Point Assessment?

End-Point Assessment is the final assessment of an apprentice. It tests the knowledge, skills and behaviours necessary for competence in their job role.

EPA is separate to any qualifications or other assessment that the apprentice may undertake during the on‑programme stage of the apprenticeship.

The Story Behind Progress Minded

Upon seeing the need for a separate brand for the EPA organisation (EPAO) we took the opportunity to prove to ourselves and everyone else what apprenticeships can really do for the apprentices themselves, and for their employers, by running a re-branding competition. An opportunity taken by six amazing apprentices from across the PR & Communications, Marketing Executive, and Content Creator programmes.

The prizes were two-fold, Amazon vouchers plus perhaps the most exciting prize, the opportunity to see their ideas given life!

The Design Brief:

Create a pitch and presentation for branding JGA’s new EPAO. The presentation must include specific brand elements:

  • Name, Logo & Strap-line
  • Icons, Colour & Photography
  • Typography, Messaging & Tone of Voice

The best concept to be decided by a panel of experts including Managing Director Richard Goodwin, EPAO Director Cherie Heaven and Luke Smith, Director, Infiniti Graphics (Ely).

The Entries

The six apprentices worked over a period of months in two teams, Team Tridentity and Team Midas, meeting only remotely. Despite this limitation they researched the topics and the company culture, worked collaboratively and created absolutely bespoke designs in answer to the challenge. Next they had to present their ideas in a formal pitch to the experts.

Team Tridentity were very cunning, acting like an agency by presenting three options to maximise their chances of winning the competition. Team Midas went all in on one stunning concept.

Each team provided multiple treatments.


By Tridentity

By Midas

And the winner was … ‘Progress Minded‘ by Team Tridentity. Not