Excellence Recognised at West London Business Awards 2021

We’re delighted to announce that The JGA Group was named as Education and Training Provider of the Year at the West London Business Awards 2021. Our digital marketing apprentice Lily-Rose Johns was crowned Apprentice of the Year 2021.

The winners were announced at an online ceremony on Thursday 4th January. The theme of the awards was celebrating resilience, and we are proud to have been recognised for how we have moved the business forward in the last year.


In 2020 we made great strides in our long-term goal to change our business model in line with government policy. Several years ago with the introduction of the Apprenticeship levy, it became clear that employers were demanding more from their training providers, asking for more intensive and bespoke training, whilst still demanding the same robust level of quality and funding compliance. All this in a complex, and changing, regulatory environment.

Through lockdown and into the winter, JGA continued to grow in-house delivery of apprenticeships while moving smoothly into online teaching and coaching in response to COVID19. JGA’s portfolio of directly delivered apprenticeship standards has grown to 19. Our client base of 150 organisations includes heavy hitters such as Amazon, the House of Commons, the National Lottery and Channel 4.

Since 2018, more employer clients have rated us as Good/ Excellent, reaching 86% in October 2020, whilst retention rates on most apprenticeships are excellent, over 90%.


“A business that has excelled in delivering high quality apprenticeships, having well thought through and laid out objectives. They have responded at speed to the potential delivery problem presented by COVID-19. We were also impressed by how they’ve increased their number of local staff, doing their bit for local employment.”


Training provider: The JGA Group
Employer: Clevelands Diecast
Apprenticeship: Digital Marketer

Lily has taken the initiative and demonstrated commitment to personal development and progression through learning, all whilst overcoming a level of challenge rarely faced by apprentices. With little to no budget, and with colleagues of limited digital marketing or social media experience, Lily has used free tools for her phone to lead new marketing campaigns across retail and wholesale websites, learning how to use them through YouTube and JGA, her apprenticeship training provider.

Additionally, Lily created a website which will soon become a live retail platform and utilised the apprenticeship to understand and exploit her employer’s product & customer sales database, benefiting the business through the application of SWOT and SMART goal analysis to communications.


“ Since joining us Lily has shown great enthusiasm to fit in with our small team, and to learn as much as possible, not only around the subject of the apprenticeship, but the “ins and outs” of the everyday working environment. She has noticeably grown in her self-confidence, is always making an effort and is keen to learn new skills, applying a thoughtful and polite approach to everyday working life.”