Marketing / Communications Manager Apprenticeship
Level 6 | Duration 17 months
Our Marketing/Communications Manager Apprenticeship is a specialised degree-level programme that develops learners into confident, strategic marketing and communications leaders. It focuses on end-to-end service delivery, aligning activities to organisational objectives and demonstrating clear value and impact, while building the leadership skills needed to manage teams and engage senior stakeholders.
A dedicated pathway is available for professionals in public services and not-for-profit organisations which may have no ‘product’ but for which aligning campaigns and communications to mission and service delivery achieves meaningful impact.
Hear from our learners
“JGA has truly revolutionised my approach as a Visual Media Officer for Merseyside Police. It has encouraged me to think critically about the changes we aim to achieve, the actions we want people to take, and how I measure and evaluate my results. The program’s flexibility has been invaluable in the unpredictable world of law enforcement media production. Since starting the apprenticeship, I’ve received an increase in positive feedback from colleagues and the Chief Constable, highlighting the significant impact my work has had on viewers and our communities.”
This apprenticeship is particularly popular with marketing managers who have moved into the field from other areas of an organisation, such as sales, social media, communications or operations. It is also well-suited to those who benefit from the additional mentoring and peer support provided throughout the programme.
Each module is designed to be flexible and tailored to the needs of the apprentice’s organisation, ensuring both the learner and employer gain immediate practical benefits. The efficiencies, policies, ethics and use of artificial intelligence run right through the course to help apprentices maximise the value generated by their teams.
The apprenticeship is assessed by the Chartered Institute of Marketing (CIM). Successful completion meets the requirements for Associate Membership (ACIM) and provides exemptions towards the CIM Level 6 Diploma in Professional Marketing.
Typical roles include Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager, Product/Proposition Manager, and Insight/Innovation Manager.
Employers who have taken advantage of the course to train marketing managers include client-side organisations such as Sage Plc, Pearson Plc, Centrica Plc, Informa Plc, Cancer Research UK, BBC, NHS, Merseyside Police as well as agency-side employers such as DRP Group.
Course content
The course is delivered nationally through a combination of half-day seminars for core modules, project work, and round-table discussions for project-focused modules. Learners also receive regular coaching from experienced marketing professionals, alongside virtual classroom sessions and pre-recorded lessons.
The programme is personalised to the needs of each learner and typically takes up to 17 months to complete, including the assessment period.
A dedicated pathway is available for marketing and communications professionals working in public services, the third sector, charities, and not-for-profit organisations. This stream is particularly well-suited to teams where aligning campaigns, messaging, and stakeholder communications with organisational mission and service delivery is essential for achieving meaningful impact.
To explore the full course content, please download the course brochure.
Course modules
Conservatory Outlet chooses apprenticeship to develop marketing team
When Conservatory Outlet needed to expand their workforce and develop the talents of their team, the Marketing Manager apprenticeship with The JGA Group was the perfect choice. Nikki and her line manager, Karen Clough, knew they needed to find a course which was exactly the right fit.
“We liked the fact that a Marketing Manager Level 6 apprenticeship would provide both the academic marketing focus as well as development of management skills.”
Our clients include
Meet the team
Kat Knights
Coach with 15+ years of experience gained from the supply chain and professional training sectors, as well as from running a community-focused Pilates business.
Kim Watts
Tutor with a background in B2B strategic marketing for high-tech engineering and motorsport. Director of Teaching for Online MSc Programmes at the University of Bath.
Sarah Jane Baynes
PR professional with over 24 years of experience in both in-house and agency roles. Owner of a PR agency specialising in fashion, beauty, and lifestyle.
Get in touch
This form is for employers or people already in a job role that could lead to an apprenticeship. If you are looking for a new job, please visit our vacancies page.
If you are looking for more information or simply want to understand how apprenticeships work? Please complete the form or email us at sales@jga.co.uk
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