Marketing / Communications Manager Apprenticeship

Level 6 | Duration 17 months

Our Marketing/Communications Manager Apprenticeship is a specialised degree-level programme that develops learners into confident, strategic marketing and communications leaders. It focuses on end-to-end service delivery, aligning activities to organisational objectives and demonstrating clear value and impact, while building the leadership skills needed to manage teams and engage senior stakeholders.

A dedicated pathway is available for professionals in public services and not-for-profit organisations which may have no ‘product’ but for which aligning campaigns and communications to mission and service delivery achieves meaningful impact.

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Hear from our learners

“JGA has truly revolutionised my approach as a Visual Media Officer for Merseyside Police. It has encouraged me to think critically about the changes we aim to achieve, the actions we want people to take, and how I measure and evaluate my results. The program’s flexibility has been invaluable in the unpredictable world of law enforcement media production. Since starting the apprenticeship, I’ve received an increase in positive feedback from colleagues and the Chief Constable, highlighting the significant impact my work has had on viewers and our communities.”

Ryan, Merseyside Police

This apprenticeship is particularly popular with marketing managers who have moved into the field from other areas of an organisation, such as sales, social media, communications or operations. It is also well-suited to those who benefit from the additional mentoring and peer support provided throughout the programme.

Each module is designed to be flexible and tailored to the needs of the apprentice’s organisation, ensuring both the learner and employer gain immediate practical benefits. The efficiencies, policies, ethics and use of artificial intelligence run right through the course to help apprentices maximise the value generated by their teams.

The apprenticeship is assessed by the Chartered Institute of Marketing (CIM). Successful completion meets the requirements for Associate Membership (ACIM) and provides exemptions towards the CIM Level 6 Diploma in Professional Marketing.

Learners receive access to CIM Marketing Club and a 15% discount on additional CIM qualifications through Oxford College of Marketing.

Typical roles include Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager, Product/Proposition Manager, and Insight/Innovation Manager.

Employers who have taken advantage of the course to train marketing managers include client-side organisations such as Sage Plc, Pearson Plc, Centrica Plc, Informa Plc, Cancer Research UK, BBC, NHS, Merseyside Police as well as agency-side employers such as DRP Group.

Course content

The course is delivered through a combination of live online half-day seminars, project work and round-table discussions. Learners also receive regular coaching from experienced marketing professionals.

The programme is personalised to the needs of each learner and typically takes up to 17 months to complete, including the assessment period.

A dedicated pathway is available for marketing and communications professionals working in public services, the third sector, charities, and not-for-profit organisations. This stream is particularly well-suited to teams where aligning campaigns, messaging, and stakeholder communications with organisational mission and service delivery is essential for achieving meaningful impact.

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Apprentices will develop knowledge, skills and behaviours in

Strategic marketing concepts and theories
Marketing plan and strategy
Integrated marketing communications
Consumer decision-making
Scenario and contingency planning
Reputational impact
Marketing solutions
Product and portfolio management
Marketing resource management
Service delivery, customer service and improvement
Emerging trends and themes in marketing

Conservatory Outlet chooses apprenticeship to develop marketing team

When Conservatory Outlet needed to expand their workforce and develop the talents of their team, the Marketing Manager apprenticeship with The JGA Group was the perfect choice. Nikki and her line manager, Karen Clough, knew they needed to find a course which was exactly the right fit.

“We liked the fact that a Marketing Manager Level 6 apprenticeship would provide both the academic marketing focus as well as development of management skills.”

Karen Clough, Group Marketing Director, Conservatory Outlet

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Our clients include

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This form is for employers or people already in a job role that could lead to an apprenticeship.

If you are not currently employed and are looking to start an apprenticeship, please search our vacancies page and the national apprenticeships website for suitable roles.

If you are looking for more information or simply want to understand how apprenticeships work? Please complete the form or email us at sales@jga.co.uk

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Marketing Apprenticeships

From entry level to management, our marketing apprenticeships are designed to build confident and capable marketers. Apprentices on JGA marketing standards are assessed by the Chartered Institute of Marketing.

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Communications Apprenticeships

Our apprenticeships are designed to build confident and capable communicators throughout the public, private and third sectors. With our comms apprenticeships being delivered in association with the Chartered Institute of Public Relations.