Ed is now one year into his role and apprenticeship as Digital Communications Officer at Humberside Fire and Rescue service. He enjoys the challenge of using his skills to communicate important safety messages and using data to target his communications to specific audiences.
“My role as digital communications officer is planning online communications with the public. An example is the Getting Summer Ready campaign, which prepares people for hot weather and awareness of cold water shock. I look at where the biggest risks are, for example men between the ages of 18 and 34 statistically have a higher risk of drowning during the summer months. I build up the communications plans, write the copy and create video or social media content. Sometimes I get to go out with fire crews and go to the stations, so that’s always good fun.”
“We try and prevent incidents from happening and keep people safe. It can be difficult to keep people engaged with safety information, as most people think it won’t happen to them. We use data to find out who’s most at risk. For example, fires in the kitchen are a big risk for students and for adults over the age of 40. The situation is the same but what caused it is different, so you’ve got to vary the approach and use appropriate channels for each audience like TikTok and NextDoor.”
“The apprenticeship sessions have been really enjoyable. My tutor is very knowledgeable. The discussions are interesting because you hear other people’s takes. Learning things then being able to apply it to the role is the best part.”
“It was really straightforward working with The JGA Group” says Ros. “We have regular progress meetings and I can find out about what modules are coming up, so I can tailor Ed’s work to apply his learning to different areas. I’ve not had to worry about anything and it’s been nicely moving along.
“In addition to the support and development the organisation can give apprentices, they are also getting support in a team learning environment. So, even if they are in different sectors, the apprentices are all learning from each other and bring different experiences. Fire service communications is very specific, so it is good to see other perspectives.”
Ed concludes by saying “I couldn’t imagine learning about this role in a non-apprenticeship situation. I think it would be impossible to learn this in an academic scenario without having hands on work experience. I’ve also learnt things that are outside our sector and I think you probably become better at comms because you have a better knowledge of the wider industry.”
Ed Hulme, Digital Communications Officer for Humberside Fire and Rescue Service studied for a Level 4 Digital Community Manager apprenticeship with The JGA Group.