Why does this matter?
Well, all of the education and training run by The JGA Group is about helping apprentices and other learners to get better at understanding people and what drives them. Whether you are learning to devise and champion effective policy, to sell (a product, a client, or yourself), to market, to communicate, to manage or even to photograph, key to success is understanding what drives stakeholders to do what they do. This impacts marketing, insight, policy, and sales. At a higher level, systems thinking is good at getting to the heart of issues like this. While the newspapers might say that there are simple causes for changes in our world, things are rarely quite that straightforward when you look into them.
So what are the lessons?