Senior Creative Professional Level 6
Duration: 22 months
JGA Group has partnered with one of the world’s leading schools for creatives, The School of Communication Arts 2.0 to deliver this degree-level Senior Creative Professional apprenticeship.
The School is renowned as ‘The World’s Most Awarded Ad School‘, having won hundreds of D&AD pencils – more than any other institution!
The Role
The broad purpose of the Senior Creative Professional is to develop strategic campaigns, or one-off pieces of communication, that meet a client brief. In this period of uncertainty across industries, there is a greater need for creativity, adaptability and innovation. This degree-level apprenticeship supports participants in honing these key skills and becoming the creative leads of the future.
Senior Creative Professionals sit within inhouse teams, agencies, or in-house agencies. Whether within an agency or corporate environment creative professionals increase product/service sales and drive change, through research, strategic planning, stakeholder management, and evaluation.
Creatives generate ideas, refine and adapt the initial vision, then lead project(s) to completion, applying the appropriate tone of voice for the client and relevant regulatory requirements.
Whether working within a team or individually, this is a collaborative role in which Creatives liaise with other departments or stakeholders, and present or pitch to internal senior staff and/or the client.
Course Content & Delivery
The programme ensures a comprehensive journey from foundational skills to professional mastery in creativity, strategy, campaign development and evaluation. It is designed to integrate with daily job activities, enabling apprentices to reinforce new learnings and provide immediate value to their employers.
The full course runs for 22 months during which apprentices write and manage at least 12 briefs. Masterclasses and workshops are conducted by industry professionals, covering a wide range of subjects from strategy and creativity to client relations and media planning. Our goal is to make every interaction engaging, stimulating, and useful. The sessions, designed to progressively develop apprentices’ knowledge and skills, take place each week for half a day.
‘Life coaches’ help each learner unlock their IKIGAI, a Japanese concept meaning “a reason for being” or “a reason to live,” often translated as “a thing that makes life worthwhile”. Apprentices meet their life coach each month.
Apprentices receive a VR headset to attend immersive classes and workshops. Although not mandatory, this innovative approach allows apprentices to experience a classroom setting from anywhere, making learning flexible, fun and interactive. It’s simply more fun in the full fat metaverse!
This course is based on the Advertising Creative apprenticeship standard.
Get in touch to see how we can help your organisation
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On the School’s programme:
