Getting Started with your
Marketing Assistant Apprenticeship
Welcome to your Marketing Assistant Apprenticeship with The JGA Group. This page will help you get started with your apprenticeship.
On this page:
Apprenticeship Overview
The Marketing Assistant apprenticeship programme is an 18-month programme and the standard is made up of 10 core modules. Seminars are held remotely via Teams or Zoom, supplemented with online learning tools and self-study materials. Progress is recorded via an online tool (OneFile).
Module Summary
- Industry sectors and types of business
- Aims, objectives and goals
- Analysis techniques and basic research skills
- How to plan and co-ordinate work and marketing plans
- Segmentation and how to use it for different workplace activities
- The key elements of a marketing plan
- Create a SWOT analysis
- Understanding the product life cycle
- Relationship marketing and the importance of existing and/or repeat customers
- The stages of the customer journey and the sales lead funnel
- Creating and interpreting marketing briefs
- Research methods and converting data into business intelligence
- Copywriting frameworks
- Communications channels and platforms for copywriting
- Communication styles
- Branding used in copywriting
- Use of relevant social media channels
- Types of content and the difference between print and digital audiences
- Conversations and tone of voice
Storyboards
- Brand guidelines and their importance
- Equality and diversity in branding
- The impact of reputation and social media
- Writing a social media policy
and managing social media response - Social media adverts and digital vouchers
- What is SEO and how is it used
- On and off page SEO
- SEO Trends and changes over time
- Measurement and analysis
- Search advertising platforms
- Remarketing
- Keywords/phrases and match types
- Campaign structure and creating a brief
- Metrics and measuring success
- Websites and web development
- File formats associated with web development
- Web security
- What is content marketing and why is it important
- Identifying different types of content
- Channels – digital vs traditional
- Writing marketing emails and e-newsletters
- Writing styles and adapting for different channels and campaigns
Your Tutors & Coaches
Explaining the Roles
There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.
Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.
Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.
Your E-Portfolio: OneFile
We use One File as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.
Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.
We will provide you with training on how to use OneFile as well as ongoing support when it is needed. You can access the OneFile support page and book training via the buttons below. Contact laura.maria@jga-group.co.uk if you need more help.
Mandatory Units
The JGA Group is strongly committed to practices that protect children, young people and adults from the risk of abuse, neglect or significant harm. Staff recognise and accept their responsibility to develop an awareness of the risks and issues involved with Safeguarding.
Therefore, as part of your enrolment process for your apprenticeship, we require you to complete the JGA Safeguarding – ETF Learners Side-by-Side Courses. Which will introduce you to key topics within Safeguarding.
Side-by-Side is a Prevent resource for learners from the Education and Training Foundation.
The modules will cover:
- Radicalisation and Extremism
- Staying Safe Online
- What can you trust?
- British Values
Please create a login and complete the Side-by-Side training.
You will be required to complete the module and assessment (short quiz) for the topics in order for you to unlock your certificate.
When you have achieved all four modules mentioned above, please download your certificates, attach and submit them to your assigned task named: JGA Safeguarding (This task will be assigned to you on OneFile after attending your OneFile training session).
Once your certificates have been checked, you will complete your JGA Safeguarding learning aim and it will appear as 100% completed.
Workplace Training Plan
A Workplace Training Plan is developed with you, your Line Manager and JGA to agree the off-the-job training provided. It will include any specific role related training needs you have to connect with your KSB’s (Knowledge, Skills and Behaviours) and career aspirations.
Delivery to meet the 20% off the job is defined in detail within the workplace training plan. It is a key tool to individualise the apprenticeship to your needs and that of the business.
Programmed Activities
Safeguarding, Prevent, Welfare & British Values
We are strongly committed to practices that protect your from risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.