Getting Started with your
Marketing Assistant Apprenticeship

Welcome to your Marketing Assistant Apprenticeship with The JGA Group. This page will help you get started with your apprenticeship.

On this page:

Apprenticeship Overview

The Marketing Assistant apprenticeship programme is an 18-month programme and the standard is made up of 10 core modules. Seminars are held remotely via Teams or Zoom, supplemented with online learning tools and self-study materials. Progress is recorded via an online tool (OneFile).

Module Summary

  • Industry sectors and types of business
  • Aims, objectives and goals
  • Analysis techniques and basic research skills
  • How to plan and co-ordinate work and marketing plans

  • Segmentation and how to use it for different workplace activities
  • The key elements of a marketing plan
  • Create a SWOT analysis
  • Understanding the product life cycle

  • Relationship marketing and the importance of existing and/or repeat customers
  • The stages of the customer journey and the sales lead funnel
  • Creating and interpreting marketing briefs
  • Research methods and converting data into business intelligence

  • Copywriting frameworks
  • Communications channels and platforms for copywriting
  • Communication styles
  • Branding used in copywriting

  • Use of relevant social media channels
  • Types of content and the difference between print and digital audiences
  • Conversations and tone of voice
    Storyboards

  • Brand guidelines and their importance
  • Equality and diversity in branding
  • The impact of reputation and social media
  • Writing a social media policy
    and managing social media response
  • Social media adverts and digital vouchers

  • What is SEO and how is it used
  • On and off page SEO
  • SEO Trends and changes over time
  • Measurement and analysis

  • Search advertising platforms
  • Remarketing
  • Keywords/phrases and match types
  • Campaign structure and creating a brief
  • Metrics and measuring success

  • Websites and web development
  • File formats associated with web development
  • Web security

  • What is content marketing and why is it important
  • Identifying different types of content
  • Channels – digital vs traditional
  • Writing marketing emails and e-newsletters
  • Writing styles and adapting for different channels and campaigns

Your Tutors & Coaches

Anthony Milner - Digital Marketing Tutor

Anthony Milner
Tutor & Coach

Email

Scott Goodacre
Tutor & Coach

Email

Iain Pickles
Coach & Progress Adviser

Email

Paula Wakelin
Progress Adviser

Email

Lisa Hallett
Skills Coach

Email

Explaining the Roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

We use OneFile as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.

Our training video covers all the key features of OneFile you need to know. Visit the Support and FAQs page if you have questions or issues.

Mandatory Units

The JGA Group is strongly committed to practices that protect children, young people and adults from the risk of abuse, neglect or significant harm. Staff recognise and accept their responsibility to develop an awareness of the risks and issues involved with Safeguarding.

Therefore, as part of your enrolment process for your apprenticeship, we require you to complete the JGA Safeguarding – ETF Learners Side-by-Side Courses. Which will introduce you to key topics within Safeguarding.

Side-by-Side is a Prevent resource for learners from the Education and Training Foundation.

The modules will cover:

  • Radicalisation and Extremism
  • Staying Safe Online
  • What can you trust?
  • British Values

Please create a login and complete the Side-by-Side training.

For ETF account support please email ETF support directly.

Workplace Training Plan

A Workplace Training Plan is developed with you, your Line Manager and JGA to agree the off-the-job training provided. It will include any specific role related training needs you have to connect with your KSB’s (Knowledge, Skills and Behaviours) and career aspirations.

Delivery to meet the 20% off the job is defined in detail within the workplace training plan. It is a key tool to individualise the apprenticeship to your needs and that of the business.

Programmed Activities

Seminars

Monthly small group full day, tutor-led seminar (or two half days)

Coaching

Monthly 1-2-1 coaching sessions with a sector expert. Your work mentor/line manager will be invited to the first part of this (60-90 minutes)

Reviews

Quarterly formal progress reviews in collaboration with your line manager and Learner Progress Advisor (2 hours)

Self-study

Pre and post seminar activities, self-directed learning and learning opportunities within your workplace

Assessment

End Point Assessment (EPA) is the process at the end of your programme for you to demonstrate to a third-party assessor that you have acquired the knowledge, skills and behaviours (KSBs) set out in the Apprenticeship standard.

Learner Handbook

Alongside this learner zone, the handbook will help you understand the general expectations of how each party to the apprenticeship should behave (you, your employer and us). It outlines the academic code, how to write assignments and what is unacceptable practice.

Safeguarding, Prevent, Welfare & British Values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer
There is nothing more important than keeping you safe. If you or someone you know is at risk, click on the button to raise your concerns.

We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.

There is a code of conduct which applies to you and all learners on our programmes. This lays out the expectations for your behaviour whilst on the apprenticeship.