Getting Started with your
Junior Content Producer Apprenticeship
Welcome to your Junior Content Producer Apprenticeship with The JGA Group. This page will help you get started with your apprenticeship.
On this page:
Apprenticeship Overview
The Junior Content Producer apprenticeship programme is a 15-month programme and the standard is made up of 10 core modules. Seminars are held remotely via Teams or Zoom, supplemented with online learning tools and self-study materials. Progress is recorded via an online tool (OneFile).
It is a requirement of the government that over the course of the apprenticeship you spend at least 20% of your time completing activities which are not part of your day-to-day job role. This is called off-the-job training. If you do not have GCSE/O Level grades A-C/4-9 in English and maths, JGA will provide you with teaching to achieve an equivalent Functional Skills qualification.
Module Summary
- How different organisations work
- Organisation objectives and values and how they support content creation
- Internal and external environment
- Branding and managing risk and reputation
- Engagement and amplification and how they affect branding
- Copyright laws
- Interpreting a client / creative brief and proposal
- What and how to research for developing content
- Writing an outline content proposal
- Budget management and measuring success
- Review and evaluate content creation workflow systems
- Sourcing images, labelling and storing/archiving
- Audience trends, audience research, audience segmentation
- Understanding stakeholders and their different needs
- Explore reasons for writing content in business
- What is content marketing and why is it important
- Identifying different types of content
- Channels – digital vs traditional
- Writing marketing emails and eNewsletters
- Different writing styles for different channels, content and campaigns and how to adapt your style
- Content management systems and
- WordPress Web accessibility and language for websites
- Web features and navigation and writing for maximum engagement
- Writing for search engine optimisation
- Writing for social media and social media policies
- Scriptwriting for speeches, radio and TV
- Creating storyboards for video and film
- Writing for non-linear media, such as video games, using interactivity to control the game
- Using video capture and editing equipment
- Establishing and identifying the correct tone of voice
- Using the AIDA model (Awareness, Interest, Desire, Action) to create content and how to pitch content at each stage of the model
- The CURVE method, for creating compelling headlines
- How to identify customer pain points and solutions
- Summarising complex content
- How language can be used and misused
- Creating content and adapting to different media/platforms
- Tone of voice
- Interpret a brief and plan a campaign
- Develop a content creation pitch
- Idea generation, planning and costing
- How to develop a social media campaign
- Pitching ideas
- How to spark ideas and get into the creative zone
- Identify creative media and membership organisations
- What is best practice
- Understand different job roles and industries
- Identify creative content publications, events and awards
- Working as a freelance content producer
Your Tutors & Coaches
The full team involved in teaching and coaching for the PR and Comms Apprenticeship.
Explaining the Roles
There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.
Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.
Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.
Your E-Portfolio: OneFile
We use One File as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.
Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.
Our training video will demonstrate all the key features of OneFile you need to know. Ongoing support will also be provided when it is needed.
Mandatory Units
The JGA Group is strongly committed to practices that protect children, young people and adults from the risk of abuse, neglect or significant harm. Staff recognise and accept their responsibility to develop an awareness of the risks and issues involved with Safeguarding.
Therefore, as part of your enrolment process for your apprenticeship, we require you to complete the JGA Safeguarding – ETF Learners Side-by-Side Courses. Which will introduce you to key topics within Safeguarding.
Side-by-Side is a Prevent resource for learners from the Education and Training Foundation.
The modules will cover:
- Radicalisation and Extremism
- Staying Safe Online
- What can you trust?
- British Values
Please create a login and complete the Side-by-Side training.
You will be required to complete the module and assessment (short quiz) for the topics in order for you to unlock your certificate.
When you have achieved all four modules mentioned above, please download your certificates, attach and submit them to your assigned task named: JGA Safeguarding (This task will be assigned to you on OneFile after attending your OneFile training session).
Once your certificates have been checked, you will complete your JGA Safeguarding learning aim and it will appear as 100% completed.
Workplace Development Plan
A Workplace Development Plan will be developed with you, your Line Manager and your JGA skills coach.
This will include specific role related learning or activities to help you achieve the Knowledge, Skills and Behaviours (KSBs) required by the apprenticeship standard.
It will help you to evidence your progress and meet the off the job training requirement.
It is a key tool to individualise the apprenticeship to your needs and that of the business.
Programmed Activities
Safeguarding, Prevent, Welfare & British Values
