Getting Started with your
Junior Content Producer Apprenticeship

Welcome to your Junior Content Producer Apprenticeship with The JGA Group. This page will help you get started with your apprenticeship.

On this page:

Apprenticeship Overview

The Junior Content Producer apprenticeship programme is a 15-month programme and the standard is made up of 10 core modules. Seminars are held remotely via Teams or Zoom, supplemented with online learning tools and self-study materials. Progress is recorded via an online tool (OneFile).

It is a requirement of the government that over the course of the apprenticeship you spend at least 20% of your time completing activities which are not part of your day-to-day job role. This is called off-the-job training. If you do not have GCSE/O Level grades A-C/4-9 in English and maths, JGA will provide you with teaching to achieve an equivalent Functional Skills qualification.

Module Summary

  • How different organisations work
  • Organisation objectives and values and how they support content creation
  • Internal and external environment
  • Branding and managing risk and reputation
  • Engagement and amplification and how they affect branding
  • Copyright laws
  • Interpreting a client / creative brief and proposal
  • What and how to research for developing content
  • Writing an outline content proposal
  • Budget management and measuring success
  • Review and evaluate content creation workflow systems
  • Sourcing images, labelling and storing/archiving
  • Audience trends, audience research, audience segmentation
  • Understanding stakeholders and their different needs
  • Explore reasons for writing content in business
  • What is content marketing and why is it important
  • Identifying different types of content
  • Channels – digital vs traditional
  • Writing marketing emails and eNewsletters
  • Different writing styles for different channels, content and campaigns and how to adapt your style
  • Content management systems and
  • WordPress Web accessibility and language for websites
  • Web features and navigation and writing for maximum engagement
  • Writing for search engine optimisation
  • Writing for social media and social media policies
  • Scriptwriting for speeches, radio and TV
  • Creating storyboards for video and film
  • Writing for non-linear media, such as video games, using interactivity to control the game
  • Using video capture and editing equipment
  • Establishing and identifying the correct tone of voice
  • Using the AIDA model (Awareness, Interest, Desire, Action) to create content and how to pitch content at each stage of the model
  • The CURVE method, for creating compelling headlines
  • How to identify customer pain points and solutions
  • Summarising complex content
  • How language can be used and misused
  • Creating content and adapting to different media/platforms
  • Tone of voice
  • Interpret a brief and plan a campaign
  • Develop a content creation pitch
  • Idea generation, planning and costing
  • How to develop a social media campaign
  • Pitching ideas
  • How to spark ideas and get into the creative zone
  • Identify creative media and membership organisations
  • What is best practice
  • Understand different job roles and industries
  • Identify creative content publications, events and awards
  • Working as a freelance content producer

Your Tutors & Coaches

The full team involved in teaching and coaching for the PR and Comms Apprenticeship.

Anthony Milner - Digital Marketing Tutor

Anthony Milner
Tutor & Coach

Paula Wakelin

Paula Wakelin
Coach & Progress Adviser

Explaining the Roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your E-Portfolio: OneFile

We use OneFile as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.

Our training video covers all the key features of OneFile you need to know. Visit the Support and FAQs page if you have questions or issues.

Mandatory Units

The JGA Group is strongly committed to practices that protect children, young people and adults from the risk of abuse, neglect or significant harm. Staff recognise and accept their responsibility to develop an awareness of the risks and issues involved with Safeguarding.

Therefore, as part of your enrolment process for your apprenticeship, we require you to complete the JGA Safeguarding – ETF Learners Side-by-Side Courses. Which will introduce you to key topics within Safeguarding.

Side-by-Side is a Prevent resource for learners from the Education and Training Foundation.

The modules will cover:

  • Radicalisation and Extremism
  • Staying Safe Online
  • What can you trust?
  • British Values

Please create a login and complete the Side-by-Side training.

You will be required to complete the module and assessment (short quiz) for the topics in order for you to unlock your certificate.

When you have achieved all four modules mentioned above, please download ALL FOUR certificates, attach and submit them to your assigned task named: JGA Safeguarding (This task will be assigned to you on OneFile after attending your OneFile training session).

Once your certificates have been checked, you will complete your JGA Safeguarding learning aim and it will appear as 100% completed.

View more information and a video guide

For ETF account support please email ETF support directly.

Workplace Development Plan

A Workplace Development Plan will be developed with you, your Line Manager and your JGA skills coach.

This will include specific role related learning or activities to help you achieve the Knowledge, Skills and Behaviours (KSBs) required by the apprenticeship standard.

It will help you to evidence your progress and meet the off the job training requirement.

It is a key tool to individualise the apprenticeship to your needs and that of the business.

Programmed Activities

Learner Handbook

Alongside this learner zone, the handbook will help you understand the general expectations of how each party to the apprenticeship should behave (you, your employer and us). It outlines the academic code, how to write assignments and what is unacceptable practice.

Safeguarding, Prevent, Welfare & British Values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer
There is nothing more important than keeping you safe. If you or someone you know is at risk, click on the button below to raise your concerns.
We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.

There is a code of conduct which applies to you and all learners on our programmes. This lays out the expectations for your behaviour whilst on the apprenticeship.