Completing Your Apprenticeship


Once you’ve completed your on programme training you will go through gateway. This is where we agree with you and your line manager that you have acquired the knowledge, skills and behaviours set out in the Apprenticeship standard and are ready to undertake end point assessment.

End Point Assessment (EPA)

EPA is the process at the end of your program for you to demonstrate to a third-party assessor that you have acquired knowledge, skills and behaviours (KSB’s) throughout your training set out in the Apprenticeship standard.

The EPA will be carried out by an End Point Assessment Organisation (EPAO). The EPAO is an impartial organisation which takes responsibility for the final assessment of the apprentice against the requirements of their apprenticeship.

Your assessment

During EPA, you will complete the following

An indepedent assessor will carry out an observation in your usual workplace. This will last for 3 to 4 hours, and will test your knowledge and skills developed in creating content, using media assets and storing content correctly. The observation will be of naturally occurring real work.

You will be given a creative brief on the morning of the assessment day and will have 3 hours to research and prepare a pitch before presenting your ideas to the assessor.

Examples of briefs include developing a media campaign for a new product or developing supporting content for an existing product e.g.TV/Radio programme or to develop a new creative concept such as characters.

The Set Brief will contain the research materials, client brief, resource and budget information and project timelines.

The 3 hour preparation phase will then be followed by the pitching element of the set brief test, which will last 1 hour. The Assessor will mark the pitch on your presentation skills, the knowledge you demonstrate and the media campaign proposals suggested.

A structured discussion with an independent assessor centred around a portfolio of evidence. This will take around 1 hour.

Questions during the interview will draw out topics and issues including; how you made key decisions on the content you have produced, how your role in a campaign helped to meet the needs of the client/customer brief and how you worked with your employer organisation and immediate team. You will use work examples from your portfolio for reference during the discussion.

Resources for End Point Assessment

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