Getting Started
Gateway & End-point

During Your Programme

These web pages aim to provide a handy access point for information that you will need during your Junior Content Creator apprenticeship programme.

On this page:

View Learner Handbook

Your Tutors & Coaches

Anthony Milner - Digital Marketing Tutor

Anthony Milner
Tutor & Coach

Email
Paula Wakelin

Paula Wakelin
Progress Adviser

Email

Explaining the Roles

There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.

Your tutor will lead you through your workshops or seminars and deliver a large proportion of the knowledge elements of your apprenticeship with you.

Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.

Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.

Your E-Portfolio: OneFile

We use One File as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.

Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.

Our training video will demonstrate all the key features of OneFile you need to know. Ongoing support will also be provided when it is needed.

Access OneFile
View Training
Support & FAQs

Knowledge, Skills and Behaviours

During your junior content creator apprenticeship, you will learn to demonstrate the following knowledge, skills and behaviours.

Skills & Knowledge

Skills

  • Interpret the objectives of the client’s/customer’s brief
  • Research ideas and concepts to meet the brief
  • Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
  • Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
  • Present ideas, pitches and proposals for creative content to be further developed
  • Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval

Knowledge

  • How to identify the commercial drivers for a client/customer
  • The importance of brand, brand awareness and the intended audience within a brief
  • How print and digital audiences differ and the different communication styles that could be used
  • How creative content can be used across channels and platforms
  • How to work within a budget allocation for a brief
  • Where content creation fits within a marketing strategy
  • The applicability of emerging technologies, standards and trends to a campaign
  • How to select/create a metadata schema to classify content for storage

Skills

  • Storyboard and outline script their ideas for content to be developed
  • Operate effectively within the production workflow
  • Obtain media assets for use within content creation
  • Ensure content is accessible to all end users and language best practice is applied
  • Develop and maintain effective working relationships with clients, colleagues and suppliers
  • Understand the user experience to ensure content is focused on maximising engagement

Knowledge

  • The different styles of writing that can be used according to the type of campaign
  • How to establish the appropriate tone of voice for the campaign
  • How to write text for a non-linear medium
  • Understand the end to end production workflow process and the key stages, and own role within this
  • The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
  • Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time.

Skills

  • Write and edit copy for use in print and online
  • Capture images and audio using basic video, still cameras and audio equipment
  • Use industry-standard packages to edit and post-produce content
  • Prepare media assets for use
  • Manage media assets correctly, within agreed taxonomies and file types
  • Optimise webpage content to ensure high rankings in search engine results
  • Use industry-standard tools and content management systems to manage content
  • Assist in hosting message boards and engaging with audiences through social media
  • Respond to audience feedback in a timely and appropriate manner
  • Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns

Knowledge

  • A comprehensive grasp of grammar, punctuation and spelling
  • How to write copy that persuades a person or group or raises brand awareness
  • How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
  • How the editing approach affects the production of the content
  • How to identify and manipulate media assets from various sources
  • How to securely store and access media assets
  • How to archive, conserve and preserve images
  • How to use search engine optimisation techniques
  • How to publish web pages using mark-up and style sheets
  • How to segment and understand audiences
  • How to gather data to evaluate the success of the campaign against the client/customer objectives

Skills

  • Develop, maintain and use professional networks
  • Develop and maintain own competence and knowledge in specialist areas
  • Follow health and safety procedures in the workplace

Knowledge

  • The culture of creative media organisations
  • Commercial pressures, project deadlines and organisation working practices
  • How to manage and market their own skills and services

Behaviours

Junior Content Producers will be expected to demonstrate:

  • A passion for creating content for creative and digital media
  • An ability to work effectively both individually and collaboratively as part of a team
  • The ability to build and maintain positive relationships with customers
  • A strong work ethic and commitment in order to meet the standards required
  • Recognition and compliance with equality and diversity in the workplace
View the official apprenticeship standard

Off-the-Job Training

You will need to dedicate around 20% of your working hours to your learning and development, which equates to around one day a week.

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How Can I Evidence My Learning?

Your coach and tutor will work with you to best gather evidence of your training. This can take various forms.

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Functional Skills

Each Apprenticeship standard requires you to hold a certificate to at least a Level 2 in Math and English. If you do not have copies of your certificates, or if they are not held on the learner record service, then you will need to undertake the Functional Skills course.

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Completing Your Apprenticeship

End Point Assessment (EPA) is the process at the end of your programme for you to demonstrate to a third party assessor that you have acquired the knowledge, skills and behaviours set out in the apprenticeship standard. This will only happen once yourself, your line manager and Skills Coach have agreed that you are ready.

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Safeguarding, Prevent, Welfare & British Values

Paula Wakelin
Paula WakelinSafeguarding & Prevent Officer
There is nothing more important than keeping you safe. If you or someone you know is at risk, click on the button below to raise your concerns.
We are strongly committed to practices that protect you from the risk of abuse, neglect or significant harm. Our staff recognise and accept their responsibility to develop an awareness of the risks and issues involved in safeguarding. All staff and learners should have zero tolerance for abuse, bullying, neglect and violence.

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Prevent is about safeguarding people and communities from the threat of terrorism. At the heart of Prevent is safeguarding children and adults and providing early intervention to protect and divert people away from being drawn into terrorist activity.

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We provide expert support to help you on your apprenticeship journey. This includes mental health and neurodiversity, careers guidance and academic and financial challenges.

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We want to help you achieve your full potential. We offer careers consultancy to ensure you have impartial and constructive information and guidance to help you decide and then to action your career decisions.

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We aim to create an equal, diverse, inclusive and respectful culture. All of us contribute towards this culture through our actions and words. JGA aims to address any barriers to equality in our systems, policies and decision making as well as in our behaviour and ways of working.

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The Fundamental British Values underpin what it is to be a citizen in a modern and diverse United Kingdom, valuing our community and celebrating diversity.

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There is a code of conduct which applies to you and all learners on JGA’s programmes. This lays out the expectations for your behaviour whilst on the apprenticeship.

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