Getting Started with your Digital Marketer Apprenticeship
Welcome to your Digital Marketer Apprenticeship with The JGA Group. This page will help you get started with your apprenticeship.
On this page:
Apprenticeship Overview
The Digital Marketer apprenticeship programme is an 18-month programme and the standard is made up of 10 core modules. Seminars are held remotely via Teams or Zoom, supplemented with online learning tools and self-study materials. Progress is recorded via an online tool (OneFile).
It is a requirement of the government that over the course of the apprenticeship you spend at least 20% of your time completing activities which are not part of your day-to-day job role. This is called off-the-job training. If you do not have GCSE/O Level grades A-C/4-9 in English and maths, JGA will provide you with teaching to achieve an equivalent Functional Skills qualification.
Module Summary
- Business Environment
- Sales, Segmentation & Strategy (Know your Customers)
- Sales, Segmentation & Strategy (Reaching your Customers)
- Copywriting & Etiquette (Communicating with your Customers)
- Social Media & Branding (Influencing the Market)
- Social Media & Branding (Branding Guidelines)
- Search Engine Optimisation (Continuous Planning & Managing)
- Improving Digital Channel Performance – Pay per Click
- Web Development Principles
Web Creation (Parts 1 & 2)
- Google Analytics
Your Tutors & Coaches
Explaining the Roles
There are three key roles in the team which will support your apprenticeship. Some members of staff cover more than one of these.
Your coach will meet with you each month to help develop and evidence your skills and behaviours within the workplace. Your line manager will attend part of this session. They will help you gather evidence to demonstrate your overall competency.
Your learner progress adviser will help provide additional support where needed and monitor your progress. You will meet with them, and your line manager, every three months.
Your E-Portfolio: OneFile
We use One File as our e-portfolio system. This is where your assignments will be set, you will submit your work and you will log your off-the-job training.
Your regular reviews will be stored on here as will some resources for your course. You will complete a learning journal, be able to monitor your progress towards your Knowledge, Skills and Behaviours and refer to your workplace training plan.
Our training video will demonstrate all the key features of OneFile you need to know. Ongoing support will also be provided when it is needed.
On-Programme Assessment of Knowledge and Technical Understanding
During the course you will take three knowledge-based exams:
- KM1 – Principles of Coding
- KM2 – Principles of Digital Marketing
- KM3 – Google Individual Qualification
The KM3 Google Individual Qualification is a globally recognised badge of online marketing competence.
These need to be completed before End Point Assessment.
Mandatory Units
The JGA Group is strongly committed to practices that protect children, young people and adults from the risk of abuse, neglect or significant harm. Staff recognise and accept their responsibility to develop an awareness of the risks and issues involved with Safeguarding.
Therefore, as part of your enrolment process for your apprenticeship, we require you to complete the JGA Safeguarding – ETF Learners Side-by-Side Courses. Which will introduce you to key topics within Safeguarding.
Side-by-Side is a Prevent resource for learners from the Education and Training Foundation.
The modules will cover:
- Radicalisation and Extremism
- Staying Safe Online
- What can you trust?
- British Values
Please create a login and complete the Side-by-Side training.
You will be required to complete the module and assessment (short quiz) for the topics in order for you to unlock your certificate.
When you have achieved all four modules mentioned above, please download your certificates, attach and submit them to your assigned task named: JGA Safeguarding (This task will be assigned to you on OneFile after attending your OneFile training session).
Once your certificates have been checked, you will complete your JGA Safeguarding learning aim and it will appear as 100% completed.
Workplace Development Plan
A Workplace Development Plan will be developed with you, your Line Manager and your JGA skills coach.
This will include specific role related learning or activities to help you achieve the Knowledge, Skills and Behaviours (KSBs) required by the apprenticeship standard.
It will help you to evidence your progress and meet the off the job training requirement.
It is a key tool to individualise the apprenticeship to your needs and that of the business.
Programmed Activities
Safeguarding, Prevent, Welfare & British Values
