Today JGA’s business and marketing apprentices ventured out from behind their desks to find out first hand how a world leader operates.
The group visited cycling company Brompton (you know, the one which makes those folding bikes) which has grown from a bedroom to manufacturing and marketing more than 47,000 cycles a year, most of which are exported all round the world.
Each of the apprentices took away learning about how they can help their organisations to operate better in the future. So what did we learn?
- Importance of design
- Role of branding
- Ideas for event marketing
- Growing a business
- Advanced manufacturing and quality control techniques
We even got to ride Brompton bikes round the car park!
Thank you very much to Andy Edney and all at Brompton for hosting the visit.